The Content Marketing Executive will be part of the Marketing Team. We are looking for a creative and results-oriented Content Marketing Executive to join our growing team. In this role, you will be responsible for developing and executing a comprehensive content marketing strategy that drives brand awareness, engagement, and Sign-ups. Additionally, the Executive will support the Marketing Operations.
Key Responsibilities:
- Develop and execute a content marketing strategy that aligns with Tribecar's overall marketing objectives
- Plan and produce video content for TikTok, Facebook and Instagram covering a variety of formats such as skits, product reviews, and interviews
- Manage all video production stages, including sourcing and directing talent, storyboarding, scriptwriting, filming, and post-production
- Keep abreast of viral media trends and leverage them through rapid video production
- Research and connect with influencers aligned with our brand values, initiate collaborations, and negotiate terms to enhance brand visibility and engagement
- Track, monitor, and report creative assets performance
- Support ad hoc creative projects, including photoshoots and graphic design
- Collaborate with internal stakeholders and external partners to ensure consistent brand messaging and produce contents
- Assist in execution and coordination of Marketing operational tasks
Job requirements and skills:
- Diploma in Mass Communication, Marketing, or a similar field.
- Pays attention to details and possess good time management skills to handle multiple campaigns simultaneously and ensure timeline is met.
- Able to work independently and in a team.
- Excellent communication, interpersonal and analytical skills.
- Able to multi-task and adapt to a diverse and fast-paced environment.
- Experience in Content Marketing will be advantageous.
- Class 2 and/or Class 3 licence holder preferred.
- General knowledge and interest in the car-sharing/automotive industry is important.
- Willingness to learn, enthusiasm and personal motivation is paramount
