The individual will be part of the Enterprise Marketing & Innovations team and will be responsible for effective marketing content and customer insights practice through research and data.
We are looking for a specialist to take on an active role in content brainstorming, writing, publishing, and promotion, supporting Singtel Singapore Enterprise’s overall content strategy which includes and is not limited to social media, email marketing, website management and external media and publisher platforms.
The candidate will need to have good analytical skills and experience in distilling and using customer data/insights and industry trends to develop communications and content strategies targeted at enterprises to drive marketing qualified leads for sales conversion.
The candidate must have marketing and communications experience in the B2B technology sector, and have used martech and content & digital asset management tools & platforms.
Content strategy, development and optimisation
- Develop and execute content marketing strategies and campaigns aligned with customer journeys/lifecycles of target enterprises to engage and generate qualified leads for conversion, as well as augment first-party data sets.
- Plan/create/edit/optimise a wide range of cross-LoB, solutions-centric content, including web landing pages, marketing emails, podcasts and videos, social media posts, articles (short/long form), white papers, webinars, case studies and other customer-facing marketing collateral.
- Able to plan and execute with agility to meet demands of content personalisation and optimisation at scale.
- Identify relevant opinion leaders, influencers, brands, media, and content partners who can serve as advocates or partners in co-creating content and developing value offerings for members.
Digital distribution and amplification
- Social media-savvy and who is passionate about how digital platforms, social platforms (LinkedIn, YouTube).
- Evaluating and using owned, paid, earned and other avenues to maximise distribution of assets to the right audience.
- Experienced in managing digital channels such as social media (LinkedIn, YouTube), websites, and e-newsletters.
Up-to-date on industry trends and target sectors/companies
- “Ear-on-the-ground" rigour and plugged into latest developments on target logos/enterprises and industry trends and respond appropriately with new or improved content.
- Collaborate with other teams to identify necessary data & research information for developing customer and industry insights to support content and marketing campaigns.
- Sensitive to customer data, digital marketing metrics (like website traffic, search rankings, email stats, A/B test results, and conversion rates) to enhance performance, refine content, and guide future strategies.
Skills for Success:
- Degree in Marketing, Digital Marketing, Mass Communication or equivalent preferred.
- Minimum of 5-7 years of content marketing and communications experience in B2B technology/IT sector, tech start-ups or similar.
- Expert communicator: Highly proficient in English
- Familiar with martech tools & platforms – such as:
- - Content & digital asset management
- - Social listening tools
- - Google Analytics
- - Adobe Experience Manager/Adobe Experience Cloud
- Understands the importance of project and agency management and effective relationships, such as editorial calendar planning, meeting publishing deadlines, and handling both internal and external partners.
- Solid at managing budgets and willing to explore new ways for effective & efficient communication.
- Product Marketing experience in the same sectors will be a plus - specifically in areas of positioning and messaging, demand and leads generation strategy and planning, and partnership collaborations.
