J&E Baby & Mothercare is one of Singapore's top distributors of baby products. We are expanding our e-commerce platform to enhance our online presence and boost sales of our popular products.
Job Overview:
We are looking for a creative and talented Content Creator to join our team. As a Content Creator, you will be responsible for developing high-quality, engaging, and visually appealing content across various platforms. You’ll work closely with our marketing and design teams to craft content that captures our brand essence, drives engagement, and supports our growth objectives.
Key Responsibilities:
- Create and manage engaging content for multiple channels including social media, websites, email newsletters, blogs, and other digital platforms.
- Develop creative concepts and storyboards aligned with our brand voice and campaign goals.
- Produce, edit, and optimize multimedia content (video, photo, graphics) for maximum engagement.
- Collaborate with cross-functional teams (marketing, design, product) to ensure consistency in brand messaging.
- Monitor content performance using analytics tools and adjust strategy to increase reach and engagement.
- Stay up-to-date with industry trends and competitor activities to continually enhance our content strategy.
- Generate ideas for new content formats and campaigns to drive audience growth and brand awareness.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field (preferred but not required).
- Proven experience in content creation, social media, or digital marketing.
- Proficiency in content creation tools such as Adobe Creative Suite, Canva, or similar platforms.
- Strong written and verbal communication skills with attention to detail.
- Ability to create and edit video content is a plus.
- Knowledge of SEO principles and content optimization techniques.
- A creative mindset with the ability to think outside the box and generate unique content ideas.
Preferred Skills:
- Familiarity with social media analytics tools (e.g., Google Analytics, Hootsuite, Sprout Social).
- Basic photography and videography skills.
- Strong organizational skills and ability to manage multiple projects and deadlines
