The Branding Manager will be responsible for developing and implementing strategic brand plans to enhance market presence and drive brand growth across Malaysia. This position involves conducting market research, analyzing consumer insights, and creating brand strategies that align with the company's overall objectives. The ideal candidate will have a strong background in brand planning, market analysis, and strategic marketing within the retail sector, particularly in the food and beverage industry.
Role Responsibilities:
Brand Strategy Development: Develop comprehensive brand strategies that align with TGP’s business goals and market objectives.
Market Research: Conduct thorough market research to identify consumer trends, preferences, and behaviors, providing actionable insights for brand planning.
Consumer Insights: Analyze consumer data to understand the target audience, identify opportunities, and create strategies to enhance brand engagement and loyalty.
Brand Positioning: Define and refine the brand’s positioning in the market to ensure it resonates with the target audience and differentiates from competitors.
Campaign Planning: Collaborate with the marketing and creative teams to plan and execute branding campaigns that effectively communicate the brand message.
Performance Metrics: Establish and monitor key performance indicators (KPIs) to measure the effectiveness of brand strategies and initiatives.
Trend Analysis: Stay updated on industry trends, competitive activities, and market conditions to inform strategic decisions.
Budget Management: Assist in developing and managing the budget for brand planning activities, ensuring cost-effective use of resources.
Collaboration: Work closely with cross-functional teams, including marketing, sales, and product development, to ensure cohesive brand planning and execution.
Reporting: Prepare and present detailed reports on brand planning activities, performance, and strategic recommendations to the Director.
Role Requirements:
Extensive experience in brand planning and strategic marketing, particularly within the retail sector.
Strong analytical and market research skills.
Excellent communication, presentation, and interpersonal abilities.
Proficiency in using marketing analytics and research tools.
Outstanding strategic thinking and problem-solving skills.
Proven ability to manage multiple projects and meet deadlines.
Knowledge of consumer behavior and market trends.
Strong teamwork and collaboration skills.
Ability to work collaboratively with cross-functional teams and external partners.
