ABOUT THE ROLE
The Social Media Strategist plays a crucial role in supporting Elfie's mission to fight chronic disease. You'll amplify Elfie's message of empowering users to monitor their health through a gamified, rewarding experience. By creating engaging content and implementing effective social media strategies, you'll help increase brand awareness, drive user acquisition, and foster a supportive community of health-conscious individuals across Elfie's global markets.
WHAT WE OFFER
- A permanent global contract, with fiercely competitive salary
- Comprehensive private healthcare from day one
- Individualised career progression and development framework
- Hybrid working - 3 days in our co-working office in Singapore
- 14 days PTO, plus national holidays off
- Performance-related bonus paid twice a year; April and October
- Brand new MacBook and associated tech on day one
- An inclusive culture where everybody in the business has direct impact
WHAT YOU WILL DO
- Develop and execute a comprehensive social media strategy, global and market level, aligned with the company's growth objectives and expansion plans.
- Create and curate engaging, on-brand content for various social media platforms (e.g., Instagram, Facebook, Youtube).
- Manage Elfie's social media calendar, ensuring consistent and timely posting across all markets.
- Analyse social media metrics and provide regular performance reports, adjusting strategies as needed.
- Collaborate with cross-functional teams to align social media efforts with broader marketing campaigns and product initiatives.
- Monitor social media trends and competitor activities to inform strategy and content creation.
WHAT YOU WILL NEED
- Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)
- Minimum 5 years of experience in global social media marketing. Preferably some of this experience will be from the healthcare industry
- Proven track record of driving user growth and engagement through social media campaigns
- Strong understanding of social media analytics and performance marketing
- Excellent written and verbal communication skills in English (additional languages are a plus)
WHY JOIN US?
- Strong and genuinely patient-focused company mission (see below)
- Truly global start-up with a blend of diverse cultures and backgrounds
- Excellent financial credibility and refreshingly clear future vision
- Phenomenal growth plans and an excellent company spirit
- Regular social events; our football team "Elfie FC" is taking Saigon by storm!
- Dedicated career pathways and training to support your development
- Experienced founders with 20+ years experience in digital health, software, and partnership development in both bluechip and start-up companies - and successful previous exits!
ABOUT ELFIE
Elfie is the first completely free, gamified mobile app that rewards users for monitoring their health. Our vision is to become the world's largest self-reported medical record platform, supporting all therapeutic areas in a single, gamified, and free app for maximum impact.
We have a footprint in 7 countries (Brazil, France, United Kingdom, Turkey, Egypt, Hong Kong, Singapore, and Vietnam), growing to 12 by the end of 2024 and 25 by the end of 2025.
How do we monetize?
We have 2 independent yet synergic business models:
- Pharmaceutical companies: Elfie's free application is sponsored by pharmaceutical companies, who need to drive treatment adherence and access anonymized real-world data. Pharmaceutical companies cover our company operational costs and the promotion of the application.
- Insurers and employers: Elfie premium version (aka ElfieWorks) is an employee health program sponsored by employers and insurers. These companies need employees to stay in good health and engaged to increase productivity and keep ever-increasing healthcare costs under control. ElfieWorks is designed and distributed in partnership with a global insurance broker and partner insurers.
What is our culture?
We have one single NorthStar at Elfie: maximising global health impact. It is a measurable KPI that is a function of the number of lives impacted and the level of impact on each individual. Everybody's KPIs across all departments are aligned with this. All our partnerships and revenue streams are also aligned with this.
We have 4 values:
• Patient-first: Whatever goes against our North Star (maximising patient health impact) is eliminated, all ideas and projects are prioritised accordingly.
• Think big: We don’t allow our fears and unknowns to limit our ambition and solutions.
• Take ownership: We are not tasked to execute a process but responsible to find a scalable solution.
• Resilience: We don’t allow challenges and setbacks to lower our motivation and commitment to our mission, regardless of the personal discomfort it means.
Check out the Elfie app (downloadable from any geo-location).
for Android: https://links.elfie.co/apptester
for iOS: https://links.elfie.co/testflight-i
WHAT NOW?
Apply today for immediate consideration! Know someone who would be a good fit for this role? We’re offering a monetary reward if you refer them to us and they are successful! Contact the Talent Acquisition team for more information through the chat feature on our careers site!
