Responsibilities:
1. Accurately identify market and consumer needs, independently create comprehensive brand and campaign strategies.
2. Develop and execute brand communication strategies and daily marketing projects, including integrated marketing plans for brand exposure and business growth.
3. Analyse market trends and customer needs to develop effective strategies and campaigns, maintaining and improving existing projects.
4. Utilise data-driven marketing strategies, track and analyse campaign data, and optimise both online and offline plans. Prepare post-campaign reports.
5. Coordinate internal teams to implement project strategies, ensuring content quality and effective outcomes.
Requirements:
1. Bachelor’s degree or higher.
2. Strong writing and editing skills, with experience in creating professional-level PowerPoint presentations.
3. Ability to think systematically about brand marketing, with strong event planning and marketing communication skills, and project management capabilities.
4. Excellent creative thinking and independent proposal skills.
5. Strong communication, coordination, and organisational skills, with a proactive and resilient attitude.
