Responsibilities:
- Content Planning: Develop and execute content strategies aligned with business objectives, target audience needs, and brand messaging.
- Audience Research: Conduct audience research to understand user personas, preferences, and behaviours, and use insights to inform content development and distribution.
- Content Creation: Oversee the creation of high-quality, engaging, and relevant content across various channels, including websites, blogs, social media, and email marketing.
- Editorial Calendar Management: Create and manage editorial calendars to ensure consistent and timely content publication, aligning with marketing campaigns and industry events
- SEO Integration: Collaborate with SEO specialists to optimise content for search engines, including keyword research, on-page optimisation, and link building strategies.
- Content Distribution: Develop distribution plans to maximise content reach and engagement, leveraging channels such as social media, email, and partnerships with influencers or industry publications.
- Performance Analysis: Monitor content performance using analytics tools, track key performance indicators, and use data insights to refine content strategies and improve engagement.
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https://www.wphdigital.com/notices
