Assistant Sales and Marketing Manager plays a crucial role in the sales and marketing department, acting as a bridge between the sales team and the marketing strategies. This role is pivotal in implementing sales strategies and ensuring the sales team's goals align with the company's objectives. The Assistant Sales and Marketing Manager supports the Sales Manager by overseeing the sales staff, developing and implementing strategies to improve company sales, and effectively handling customer complaints.
Specific Responsibilities
Individual to be involved in:
Assisting in Sales Strategy Implementation: The Assistant Sales and Marketing Manager assists in developing and implementing sales strategies to increase market share and profitability. This includes setting sales goals and targets and monitoring the team's performance to ensure these are met or exceeded.
Customer Relationship Management: The role involves managing customer relationships to ensure customer satisfaction and maintain the company’s reputation. This includes handling customer complaints and resolving issues to maintain high levels of customer satisfaction and loyalty.
Collaboration with Marketing Team: The Assistant Sales and Marketing Manager works closely with the marketing team to align sales strategies with marketing campaigns and promotional activities. This ensures a cohesive approach to achieving sales targets.
Performance Monitoring and Reporting: They monitor the performance of the sales team and prepare sales reports to analyze data and identify trends. This helps in assessing the effectiveness of sales tactics and suggesting improvements.
Recruitment and Training: The Assistant Sales and Marketing Manager assists with the recruitment and training of new sales team members, ensuring they are equipped to meet the company's sales objectives
Product Knowledge and Market Research: The Assistant Sales and Marketing Manager must do market research to determine client wants, market circumstances, competitors, and have a thorough understanding of the company's products and services. The Assistant Sales and Marketing Manager will provide feedback to the products development team on customer preferences and market trends.
Technical Skills and Competencies
1. Product Knowledge Skills
2. Market Research Skils
3. Communication and Interpersonal Skills
4. Negotiation Skills
5. Sales Forecasting Skills
