Our client offers tuition and enrichment programs for nursery, primary and secondary school, kindergarten and junior college students. They are looking for Brand and Creative Leader
Purpose of job:
Reporting to the Associate Director of Marketing & Communications, you will be responsible for leading the creative team to take the lead on strategic thinking, concept development and visualizations, as well as art direction across all digital and out-of- home productions.
You are an exceptional creative who is fluent in the principles of design, and a pro- active and independent thinker who loves a good challenge. You have a natural eye for design, and a drive to inspire dynamic ideas that connect with our target audience. You are a champion for great creative work that represents the brand, and always willing to fight enthusiastically for good branding.
Accountabilities, responsibilities and main duties:
- Brand Strategy: Define a robust brand strategy that solidifies their brand as a leader in the education sector, ensuring alignment with business objectives and market opportunities.
- Driving brand campaign ideas for campaign launches, cutting across overseeing of storyboarding to video production to static visuals that articulates a clear and compelling brand narrative.
- Brand applications across internal collaterals and centre facade (Centre design, HR-related announcements, events, business cards, letterheads)
- Lead cross-functional projects to ensure campaign deliverables meet stakeholder expectations from branding to ideation to delivery.
- Conceptualise ideas, set the art direction, and manage creative projects to produce stunning visuals for marketing campaigns, events, and overall branding.
- Stewardship of their brand systems including logo, typefaces, colour palettes and graphic motifs
- Work closely with the content development, digital, and events teams to plan and execute the creative pipeline
- Social videos and display banners
- EDMs
- Digital activity booklets
- Programme brochures
- Posters and OOH advertisements
- Work closely with the digital team on the website design and interface to be in- line with the brand’s visual identity.
- Lead the conceptualization through execution of our video content strategy.
- Lead a small team of creatives and be fully responsible for the quality and timeliness of the team’s output.
- Work with and challenging the creative agency for brand campaigns.
Requirements
- At least a Diploma in Graphic Design, Visual Communications, or equivalent.
- 9 years related experience in print or digital design with 3+ years of creative direction in an agency or corporate brand setting.
- Has strong creative vision with an understanding of business objectives.
- Proven experience in leading a creative team executing marketing/advertising campaigns from developing creative vision to production on time.
- Excellent organizational and communication skills, working within tight timelines with a quick turnaround.
- Expert user of the latest Adobe Creative Suite, in particular After Effects, PremierePro, InDesign, Illustrator, and Photoshop.
Plus point:
- Experience with creating animated gifs using After Effects orPhotoshop
- Videography and editing skills, via Premiere Pro or Final Cut Pro
- Fluency in web design, UI/UX, and Adobe Experience Manager
