We are looking for a passionate and driven Digital Marketer to join our dynamic team! If you’re creative, data-driven, and ready to make an impact in the education sector, we want you!
Key Responsibilities:
- Assist in the formulation of digital strategies to build a lasting connection with our audience and drive meaningful engagement
- Plan and manage the company’s ongoing presence on social media platforms, including TikTok, Instagram, and Facebook, to increase brand awareness
- Launch optimized online adverts through Google Ads and Facebook Ads to enhance brand visibility and reach targeted audiences
- Maintain and update WordPress websites, ensuring they remain up-to-date and user-friendly
- Be actively involved in SEO efforts, including keyword research and image optimization to improve organic search performance
- Provide creative ideas for content marketing campaigns and keep the website updated with fresh content
- Design engaging visuals and ad creatives using tools like Canva and Photoshop
- Measure and evaluate the performance of digital marketing campaigns using web analytics tools such as Google Analytics, WebTrends, and more, to optimize future efforts
- Manage and optimize social media campaigns through Facebook Business Manager (for Facebook and Instagram)
- Create compelling content for blogs, social media, and email campaigns, in line with ongoing content strategies
- Craft persuasive email marketing sequences and automated follow-up systems in English, ensuring clear and engaging communication with potential leads
- Track, monitor, and follow up with leads, ensuring efficient lead nurturing through the customer journey
- Stay up-to-date with the latest online marketing trends and implement relevant strategies to maintain competitive performance
Requirements:
- Proven experience in digital marketing, with a strong understanding of SEO, SEM, PPC, and social media marketing
- Proficiency in managing and updating WordPress websites
- Expertise in design tools such as Canva and Photoshop for creating eye-catching visuals and advertisements
- Experience in running paid ad campaigns on Google Ads and Facebook Ads to drive targeted traffic and leads
- Familiarity with social media management, particularly on platforms like TikTok, Instagram, and Facebook
- Ability to monitor and interpret performance metrics using tools like Google Analytics and WebTrends
- Strong content creation skills, with experience developing engaging content for multiple digital platforms
- Proficiency in English for creating email marketing campaigns and automated sequences
- Ability to work independently and as part of a team, managing multiple tasks efficiently
