Job Summary:
We are seeking a dynamic and experienced Sales and Marketing Manager with a strong background in product strategy planning to join our team. The ideal candidate will be responsible for developing and implementing comprehensive sales and marketing strategies to promote our souvenir and drive sales growth. Have a strong background in IP Assets, This role requires a combination of strategic thinking, creative problem-solving, and effective leadership to achieve our Group’s business objectives.
Job Description:
· Drive market leadership in brand positioning and communication though annual marketing plans and integrated campaigns
· Drive emotional brand engagement - looking beyond rational and functional brand attributes.
· Achieve brand consistency by collaborating and aligning brand expressions across departments and business units
· Monitor agency scope reconciliations monthly.
· Manage monthly agency retainer payment (creative & media).
· Manage A&P budget
· Manage negotiations of Master Contracts with strategic media partners.
· Spend against Master Contract commitments.
· Manage brand research surveys and sponsorship audits
· Organize regular Marketing/Brand workshops to share industry best practices.
Skills for Success
· Min Degree preferably in Marketing and/or Communications
· Min 3 years’ progressive experience either in an advertising agency or equivalent
· Competent in brand/communication strategy, research and campaign execution across integrated media
· Ability to read data and conduct brand tracking of campaigns would be a huge plus
· Sharp business acumen with excellent interpersonal, facilitation and presentation/communication skills
· Excellent organizational skills for projects and events
· Challenger mindset, dynamic and proactive
