About the team
The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company's growth and success.
What you’ll do
We’re seeking a talented and experienced Marketing Operations Manager that will play a crucial role in developing and executing automated marketing campaigns to drive customer acquisition, engagement, and retention. You’ll collaborate with Marketing and Sales teams around the world to develop and execute ABM strategies, using Marketo and other platforms to effectively target accounts. You’re a strategic thinker with a strong background in Marketing Automation platforms, data analysis, and campaign optimisation. You’re a resourceful, creative go-getter who is eager to help shape the next phase of Airwallex’s growth.
The role is based in Singapore.
Responsibilities:
- Design, build, and execute B2B marketing campaigns using Marketo, including email templates, workflows, segmentation, and automation rules. Oversee all technical aspects to make sure they are optimised for campaign success.
- Develop and implement complex automation workflows in Marketo, including lead nurturing, drip campaigns, and triggered communications.
- Own the technical implementation of ABM tools and the deployment of ABM strategy.
- Set up and configure ABM tools and platforms, ensuring seamless integration with Marketo and other Marketing systems.
- Deliver highly personalised content and messaging to target accounts, based on their behavior and interests.
- Provide training and support to Marketing and Sales teams on the use of ABM tools, ensuring best practices are followed and tools are used to their full potential.
- Ensure all ABM activities comply with data privacy regulations (e.g., GDPR) and internal security policies, particularly in handling and processing account data.
- Manage relationships with ABM tool vendors and partners, ensuring that tools are configured correctly and that any issues are resolved promptly.
Who you are
We're looking for people who meet the minimum qualifications for this role. The preferred qualifications are great to have, but are not mandatory.
Minimum qualifications:
- 5+ years of experience working with Marketing Automation tools (e.g. Marketo) and CRM systems (e.g. Salesforce), especially in a B2B environment.
- A track record of working with Marketing and Sales teams to deploy successful ABM campaigns.
- A good understanding of different Marketing tools and platforms, and how they contribute to the Martech stack and Marketing’s effectiveness.
- Strong analytical skills, a data driven orientation, and uncompromising attention to detail.
- Solid communication and collaboration skills, both internally and externally.
- An ability to navigate ambiguity and remain adaptable. An entrepreneurial mindset and a willingness to get your hands dirty.
Preferred qualifications:
- Familiarity with tools similar to Workato or Zapier is a plus.
- Adobe Marketo Engage certification and basic SQL skills are good to have.
