About Us
SPH Media is evolving, and we welcome talented individuals to join us in our transformation journey. Our mission is to be the trusted source of news and lifestyle content in Singapore and Asia. As an employer, we are committed to rewarding our people fairly and developing them in their careers. Grow your career in a vibrant and collaborative environment built around a culture of respect and inclusivity. Join us! To work with passionate people who impact lives through the stories they tell.
About the Role
The Channel Partnership Manager/Director is responsible for developing, managing, and enhancing partnerships between the agency, its clients, channel partners, and other external partners. This role requires a strategic mindset, exceptional communication skills, and the ability to foster long-term relationships that drive business growth and mutual success. The candidate will also oversee the management of channel partnerships to ensure optimal distribution and sales performance.
Roles & Responsibilities
Strategic Partnership Development:
- Identify and establish new partnership opportunities with agency and channel partners.
- Develop and implement strategies to enhance existing partnerships.
- Collaborate with internal teams to align partnership and channel strategies with overall business goals.
- Serve as the primary point of contact for key partners, ensuring clear and effective communication.
- Build and maintain strong, long-term relationships with partners and channel distributors.
- Address and resolve any issues or conflicts that arise in agency and channel relationships.
- Develop and manage agency and channel partner programs to ensure effective distribution of products and services.
- Monitor performance, including sales targets and market penetration.
- Provide training and support to agency and channel partners to maximize their sales potential.
- Monitor the performance of partnerships and channels, including KPIs and ROI.
- Prepare and present regular reports on partnership and channel activities and outcomes.
- Analyze performance data to identify areas for improvement and growth.
Contract Negotiation and Management:
- Negotiate partnership and channel agreements, contracts, and terms.
- Ensure all agreements comply with company policies and legal requirements.
- Manage contract renewals and amendments.
Collaboration and Coordination:
- Work closely with marketing, sales, and product teams to ensure agency partnership and channel initiatives are well-coordinated.
- Facilitate cross-functional collaboration to maximize the value of partnerships.
- Conduct market research to identify trends and opportunities in agency partnership and channel development.
- Stay informed about industry developments and competitor activities.
- Use insights from market research to inform strategies.
- Organize partner and channel-related events, such as workshops and seminars.
- Agency and Channel Roadshow / Event Planning and Participation
Key Performance Indicators (KPIs):
- Number of new agency partnership programs and channel partners established.
- Growth in revenue from partnerships.
- Partner and channel satisfaction and retention rates.
- ROI on partnership and channel initiatives.
Requirements
- Bachelor’s degree in Business Administration, Marketing, Communications, or a related field.
- Minimum of 5 years of experience in partnership development, business development, or a related role.
- Proven track record of successfully managing and growing agency and channel partnerships.
Skills and Competencies:
- Excellent communication and interpersonal skills.
- Strong negotiation and contract management abilities.
- Strategic thinking and problem-solving skills.
- Ability to analyze data and generate actionable insights.
- Proficiency in using CRM software and other relevant tools.
- Strong organizational and project management skills.
- Ability to work independently and as part of a team.
Personal Attributes:
- Results-oriented with a strong focus on achieving targets and objectives.
- High level of professionalism and integrity.
- Adaptability and flexibility in a fast-paced environment.
- Strong leadership and team-building skills.
