Key Responsibilities:
1. Campaign Planning:
-Design and implement comprehensive campaigns from concept to execution, focused on increasing awareness and reach of the company’s mission and impact.
-Collaborate with internal teams to identify campaign goals, objectives, and key messages.
-Develop detailed project plans, timelines, and schedules for each campaign, ensuring alignment with organizational goals.
2. Content strategy, Curation & management:
- Content Strategy: Determine the types of content that will be created for campaign, including text, images, videos, and infographics.
- Content Production: Oversee the creation of engaging and relevant content. This may involve working with designers, writers, or content creators.
- Quality Control: Ensure all content adheres to brand guidelines and is optimized for each social media platform.
3. Audience Engagement:
- Community Management: Monitor and respond to comments, messages, and interactions with the brand on social media.
- Engagement Tactics: Develop strategies to increase engagement, such as contests, polls, and interactive content.
4. Budget Management:
-Develop and manage the campaign budget, ensuring efficient allocation of resources to maximize impact and reach.
-Monitor campaign expenditures and provide regular financial reports to ensure campaigns stay within budget.
5. Execution & Performance
-Work closely with vendors to produce campaign materials, content and strategies that resonate with target audiences.
-Oversee the day-to-day management of campaign activities, ensuring tasks are completed on time and meet quality standards.
-Track and analyze campaign performance metrics to evaluate the effectiveness of initiatives and recommend optimizations for future campaigns.
Requirement
· At least 6-8 years of campaign experience, preferably in social services or a related field
· Bachelor Degree in Marketing, Communication or relevant.
· Build and maintain relationships with media partners and vendors to explore new opportunities.
· Proficiency in social media management tools, digital advertising platforms, and marketing analytics.
· Familiar with Digital Marketing, analytics tools highly preferred
We regret to inform that only shortlisted candidates will be contacted.
Franzizca Mah ([email protected])
Talent Partner
Morgan McKinley Singapore, Talent Solutions
EA License No: 11C5502
Personnel Registration No: R22109486
