Marketing Director-EAPAC
Our culture believes in POWERING YOUR POTENTIAL. We provide global opportunities to develop your career, make your community a better place and work with today’s most innovative thinkers to solve the world’s toughest problems.
We believe in flexibility for you to explore your passions while making an impact through meaningful work within our inclusive workforce. That’s what #LifeAtCummins is all about.
We are looking for a experienced Marketing Director - EAPAC to join our team in Singapore, Tuas South.
Using broad marketing functional skills, drives the global marketing strategy in an identified business segment or geography. Directs multi-disciplinary and multi-cultural teams to successfully achieve and exceed business goals.
In this role, you will make an impact in the following ways:
· Develops the global marketing strategy in identified business segment or geography, to differentiate Cummins from competition in market, and achieve business goals.
· Establishes and implements medium-term and annual marketing plans, outlining the objectives, tactics and resources necessary to support achievement of sales growth, market penetration and financial targets.
· Directs ongoing market research to understand market trends and potential and product applications in identified markets; uses market research to drive business decisions and priorities.
· Directs value package marketing activities to create a comparative advantage and meet profitability goals; ensures that sufficient local and global resources are assigned to achieve targeted performance.
· Leverages the competencies in the global marketing team and represents identified business segment or geography in global marketing initiatives.
· Serves as program leader or marketing leader for key Value Package Introduction (VPI) projects.
· Translates the global brand strategy for the identified business segment or geography.
· Provides leadership, direction and development to a multi-cultural marketing team based in several locations.
· Provides input into annual operating plan and manages budget for area of responsibility.
· Directs relevant Marketing and Sales systems and processes, accountable for the customer satisfaction measurement process.
· Leverages relevant channel staff and knowledge to support marketing activities, champions Voice of the Customer into marketing programs.
· Coaches and motivates marketing staff; provides guidance and direction on problems and issues; delegates work assignments considering employee skills and development needs
To be successful in this role you will need the following:
· Attracts top talent - Attracting and selecting the best talent to meet current and future business needs.
· Builds networks - Effectively building formal and informal relationship networks inside and outside the organization.
· Business insight - Applying knowledge of business and the marketplace to advance the organization’s goals.
· Decision quality - Making good and timely decisions that keep the organization moving forward.
· Drives vision and purpose - Painting a compelling picture of the vision and strategy that motivates others to action.
· Ensures accountability - Holding self and others accountable to meet commitments. Global perspective - Taking a broad view when approaching issues, using a global lens.
· Instills trust - Gaining the confidence and trust of others through honesty, integrity, and authenticity.
· Organizational savvy - Maneuvering comfortably through complex policy, process, and people[1]related organizational dynamics.
· Strategic mindset - Seeing ahead to future possibilities and translating them into breakthrough strategies.
· Marketing Plan Management - Develops marketing mix recommendations based on the 4 P’s (Product, Price, Promotion, and Placement) to meet customer needs and achieve business objectives; guides and influences cross-functional implementation and creates framework to evaluate market responses and business performance.
· Maximizing Profitability - Develops strategies that demonstrate the use of all marketing and sales levers (e.g. pricing strategies, promotions, volume based incentives, and value, feature, or benefit selling) to optimize profit.
· Values differences - Recognizing the value that different perspectives and cultures bring to an organization
Preferred Qualifications:
· College, university, or equivalent degree in Marketing, Sales, Business Administration, or related subject required.
· MBA or related graduate degree highly preferred.
· Minimum of Green Belt certification required. This position may require licensing for compliance with export controls or sanctions regulations.
· Significant experience required including strategy, managerial, and budgetary experience.
· Broad business understanding required. Significant knowledge of and experience using the four P's of marketing (Product, Price, Promotion, and Placement) required.
Compensation and Benefits
· Salary rate commensurate with experience. Variable Compensation (bonus). Annual Salary Review. Life Insurance. Medical, Dental / Hospitalization Insurance
At Cummins, we are an equal opportunity employer dedicated to diversity in the workplace. Our policy is to provide equal employment opportunities to all qualified persons without regard to race, gender, colour, disability, national origin, age, religion, union affiliation, sexual orientation, veteran status, citizenship, gender identity and/or expression, or other status protected by law.
