About The&Partnership
The&Partnership stands out as an agency that thrives on delivering agile solutions to meet clients' evolving marketing needs and the challenges posed by technological advancements. Our approach combines specialist expertise with seamless collaboration across creative, media, PR, and WPP agencies. As one of the world's fastest-growing independent agency networks, we have pioneered a unique partnership model that tailors a new agency to each client's specific needs. This innovative approach is fueled by dynamic creative thinking, supported by media expertise, enabling us to stay ahead of the rapidly changing consumer markets for renowned global and regional brands.
Supported by the formidable strength of WPP, Ogilvy, and GroupM, we have achieved record growth in the past two years. Despite the challenging industry landscape, we have successfully expanded into 17 new markets and doubled our size. Join us in our journey of relentless innovation and growth as we continue to redefine the boundaries of creative excellence and strategic marketing solutions.
Note: The&Partnership is a division of Ogilvy and the work you deliver will be for The&Partnership.
Responsibilities:
- To be seen as a strategic partner by your clients
This role requires you to build a close, constructive, proactive, and open dialogue with your senior clients. You must win their trust but not be afraid to challenge their thinking when required.
- To drive ground-breaking consumer insight for the brand rooted in local consumers and culture.
We need to really get under the skin of our consumers, understanding the attitudes, needs, worries, and desires that underpin their relationship with the diverse categories we work on. To do this, you will need to understand and absorb existing research data (both quantitative and qualitative) and be able to uncover fresh insights. You need to push and find new ways to get closer to consumers, whether that’s through suggesting new research opportunities or planning and running innovative consumer workshops.
- To nurture outstanding creative work hand in hand with a stellar creative and media team in SG.
You should be seen as a champion of creativity, working closely with the Creative Directors and our media partners to deliver inspiring briefings and nurturing original ideas that thrive on the principles of modern marketing.
- To create compelling narratives and presentations
You will need to create logical and compelling presentations (e.g., building on consumer insights to define new positioning territories; using historical audits and competitor learnings to help evolve our tone of voice and positioning; creating persuasive narratives to frame the presentation of creative ideas, develop comms frameworks and plans etc.).
- To help navigate creative work through complex processes.
You will need to develop thorough understanding of our clients’ ways of working and the embody the spirit of collaboration with other agency partners.
- To drive innovative creative, media and channel thinking
This role requires expertise and experience across integrated brand and comms planning. You should be looking for ways to expand remit, working with internal and external partners to explore different media approaches across all avenues of modern marketing and technology – including (but not limited to) digital, social, PR, commerce, experience along with the more hygiene channels like TV.
- To bring global/regional brand expertise
You should have global/regional brand experience and always be pushing to enhance the perceived value of products through design and aesthetics. You will bring knowledge and understanding of how other brands operate and challenge the team to always aspire to higher standards.
- To bring external cultural inspiration
You should be interested in wider cultural issues and be fully plugged into contemporary culture, always inspiring your clients and team with viewpoints from the wider world and spotting any opportunities for proactive work. This is a global/regional role, you need to able to reach outside of your own culture and background, working with local teams around the world to bring insight and inspiration.
- To drive a culture of effectiveness and fame
You should look for opportunities to write effectiveness papers, fame and drive a culture of effective measurement across the team.
- To pitch and drive new business.
You will be involved in leading/supporting strategy for new business pitches and contributing towards agency growth within SG and SEA/APAC
What You’ll Need:
- Experience: 9-11 years’ experience, preferably in CPG/Automotive/Tech industries (preferrable but not mandatory)
- Skills: Extensive strategy experience with strong integrated creative and media credentials, solid brand and comms planning experience.
- Track Record: Demonstrable creative pedigree, ideation, full-funnel brand, and comms planning experience, proven track record of new business wins and pitch success.
- Team Player: A team player with energy, optimism, and an entrepreneurial eye for creative and channel-led opportunities.
- Continuous Learner: Appreciation for new strategic disciplines and eagerness to learn and apply them in day-to-day work and new pitches.
- Collaboration: A good listener, sharp contributor, and collaborator.
- Passion: One who lives for great work and has the hunger to win.
