This position is responsible for the main workload of the creative team's daily work. The incumbent needs to clearly understand the standards that Ogilvy & Mather has always adhered to in terms of creativity, and strive to exceed those expectations. Regardless of the art or copywriting, ACD has been regarded as a position with comprehensive creative skills. In their daily work, they are a good helper of the CD and the main force of the operation team. He/she should have very good proposal abilities, and lead the team in completing some medium-important proposals. It is also necessary to supervise the work on behalf of customers and agents in the production and filming of third-party projects.
Main Job Tasks and Responsibilities:
1. Client Management
- Understand the needs of Clients and complete visual communication that meets both their brand's tonality and Ogilvy standards.
2. Strategy
- Can understand strategies, like to communicate with strategic people, contribute ideas, and promote the output of better works.
3. Creative Leadership
- Regularly organize trainings for members to learn and communicate.
- Good at workload allocation and time management.
- Passionate about good ideas and fairly judges colleagues’ opinions.
- Maintain the belief of being creative, and display the power of curiosity and creativity in daily life.
- Always look towards pursuing the "Big Idea" and prove it with his/her own actions.
- Earn respect and trust from colleagues.
- Willing to find ways to convince our Clients to accept our best ideas and sell our best works.
- Ensure that creative ideas are executed in an exceptional way.
- Responsible for creative and effectiveness recognition at local and international awards competitions and new/existing business growth.
4. Leadership & People Management
- Be able to identify talents, and make them feel appreciated and valued.
- Be inspiring, encouraging and friendly to others, always work hard to make positive progress.
- Build trust and respect with others, provide training opportunities to ensure others’ development, and develop a team with professional ethics and effective performance.
- Take responsibility and keep commitments when facing huge challenges or mistakes.
- Abide by the WPP Code of Business Conduct.
