Job responsibilities :
- develop and execute go-to-market strategies and spearhead the launch and promotion of our world’s first optical imaging device and SaaS designed for gemstone assessment
- conduct market research to stay abreast of industry trends and competitor activities
- create content and leverage digital marketing strategies such as SEO, SEM and SMM to enhance our online visibility and brand image
- work closely with cross-functional teams from product development, UI/UX design, sales and customer support, to align marketing efforts with overall business objectives
- collaborate with sales teams to develop marketing materials such as product application sheets, user manuals and video demo content
- build and maintain public relationships with industry experts and publications to enhance the company’s brand visibility
Qualifications and skills :
- Diploma or Degree in Marketing, Business, Science or Engineering
- minimum 3-5 years of experience in sales or marketing of optical/electronics/medical/industrial products or AI-powered solutions
- exceptional writing and editorial skills with the ability to translate technical concepts into accessible and engaging marketing content for target audiences
- familiarity in SEO, SEM and SMM digital marketing strategies
