Responsibilities
- Develop and evolve user segmentation, communication delivery (emails, pushnotifications, etc) and performance evaluation
- Participate in CRM planning and executing CRM & Campaign programs
- Conduct comprehensive experiment throughout the customer lifecycle to identifysuccessful strategies for funnel conversion and customer engagement
- Conduct comprehensive experiment throughout the customer lifecycle to identify successful strategies for funnel conversion and customer engagemento the local market.
- Create hypotheses, run A/B tests or other experimentations and apply basic statistics to improve campaign performance
- Measure and analyse activity with data driven insights, drive efficiencies andeffectiveness through continuous improvement.
Qualifications
- A minimum of 3+ years e-Commerce experience, preferably in Fashion & Beauty industry.
- Proficient in delivering online campaigns and managing automation with rigorous A/B testing
- Able to work independently, has initiative, and at the same time, a team player who can work well with cross functional teams in a fast-paced environment
- Ability to execute with high-accuracy, multi task, deal with uncertainty, willing to learn and are highly organized in paper work.
- Good understanding of user journeys, digital usability and user experience. Familiar with the key promotional calendar and the market behaviour.
