If you love movies and marketing, this might be the right job for you. As a member of the marketing team, you share your ideas on how to promote and grow Cathay Cineplexes as the choice destination for movies.
RESPONSIBILITIES:
· Campaigns & Events
‐ Participate and develop ideas/concepts for marketing campaigns and initiatives; movie-related contests, internal and/or partners campaigns, marketing events, and F&B-related promotions.
‐ Manage and execute end-to-end marketing contests, campaigns and events (including Digital Marketing).
‐ Plan, organise and execute quality marketing events (including contribution towards participation and logistics arrangements).
· Content/ Collaterals
‐ Develop and handle copywriting, content, planning and logistical aspects of campaign execution
‐ Liaise with movie distributors and partners to acquire necessary assets for publicity materials.
‐ Liaise with designers on artwork briefs and/or photo shoots.
‐ Maintain and manage company’s contents for online and offline platforms; include but not limited to, on-site digital poster, standee space, social media platforms, digital newsletter, push notifications.
- Data & Analysis
‐ Evaluate, analyse and present Return of Investment and Conversion rate from data churned for marketing activities; include but not limited to events, campaigns and promotions.
‐ Track, evaluate and present competitor activities.
- Identify inefficiencies for marketing activities and present action plans for process improvements.
- Partners, Movie Distributor and Inter-Department
‐ Liaise and network with a range of stakeholders including customers, colleagues, movie-distributors and partners to facilitate details and timely updates for marketing plans and executions.
‐ Source and pursue potential partnership/sponsorships opportunities.
ESSENTIAL QUALITIES
· Highly motivated and able to cope well in a fast-paced environment
- Creative and meticulous with strong problem-solving skills
- Teamplayer
- Strong organizational, communication and interpersonal skills
- Ability to meet deadlines with strong sense of urgency
REQUIREMENTS:
· Diploma/Degree in Marketing or its equivalent
- Any of the following experiences will be an added advantage:
- B2B marketing
- 1 or 2 years marketing experience in ecommerce/retail
- Experience working in the entertainment industry
Interested applicant, please submit your application stating expected stipend as well as duration of attachment to:
Human Resources
Cathay Cineplexes Pte Ltd
1002 Jalan Bukit Merah
#07-08
Singapore 159456
Email : [email protected]
We regret to inform you that only shortlisted candidates will be notified.
