As a Media Executive, you will develop a comprehensive understanding of the media landscape, campaign setup processes, and the methods for purchasing ad space across various channels, including digital (social, programmatic, search, mobile), print, TV, out-of-home (OOH), and radio.
Key responsibilities include campaign implementation, assisting in the development of media plans. You will also be involved in optimizing digital campaigns to ensure maximum effectiveness and efficiency.
Additionally, you will create media diaries and copy instructions based on detailed media plans and proposals. Managing media booking deadlines is crucial, as is ensuring that material deadlines are clearly communicated and coordinated all parties involved.
This role offers an exciting opportunity to engage with multiple aspects of media planning and execution, making it ideal for individuals who are detail-oriented and have a passion for the ever-evolving media landscape.
Expectations of a Media Executive:
- Develop expertise in media, technology & research tools & platforms
- Have clear understanding of basic cost structure, campaign set-up process & way of buying ad space for different channels - digital (social, programmatic, search, mobile, etc.), print, TV, OOH, radio
- Assist in developing costing and data collection for planning, recommendations or analyses
- Pick up simple digital campaign optimisation
- Develop media diary & copy instructions based on the media plans & proposals
- Manage media booking deadlines, and ensure material deadlines are clearly communicated and managed with the client/creative team
- Identify issues with creative and troubleshoot
- Be responsible and accountable for timely delivery of reports and recommendations
