Job Overview:
We're looking for a Product Copywriter (E-commerce Creative Content Strategist) who knows how to blend creativity with strategy. In this role, you'll focus on creating compelling, keyword-optimized product listings that not only enhance product visibility on Amazon and other marketplaces but also highlight the value and benefits of each product. As e-commerce search rapidly evolves with AI-driven insights and smarter algorithms, you'll integrate these trends into your content to ensure our products stand out in a competitive marketplace. You'll transform product details into engaging stories that instill confidence in customers' purchase decisions. By doing so, you'll help drive sales and expand our e-commerce presence.
Job Description:
- Write clear, engaging, and keyword-optimized product descriptions, titles, and bullet points to increase visibility and drive sales.
- Utilize AI-driven insights and tools to research customer behavior and search trends, ensuring content is aligned with evolving e-commerce search practices.
- Transform product details into compelling narratives that showcase product value and benefits, helping customers feel confident in their purchase decisions.
- Optimize product listings to ensure they are easily discoverable on Amazon and other marketplaces.
- Develop a strong understanding of the U.S. market, including customer behavior, demographics, and buying psychology, to create relevant and persuasive content.
- Highlight each product’s unique selling points, ensuring effective communication of how it meets customer needs or adds value.
- Collaborate with marketing, product, and design teams to ensure consistent messaging and cohesive product presentations.
Requirements:
- A minimum of 3 years' experience in creative copywriting, with a focus on e-commerce or product-centric content.
- Ability to learn and understand the U.S. consumer market and behavior.
- Experience with AI tools for customer research and content creation.
- Strong communication and teamwork skills to collaborate effectively with different departments.
