The Assistant Public Relations Manager/Assistant Marketing Communications Manager/Marketing Executive/Marketing Communications Executive advertises, promotes and supports public relations initiatives. He/She upholds the brand of the property. In turn, brand guidelines must be followed.
He/She also helps to create marketing material. Information kits must be made for events, tours and meetings. He/She updates the website with any new information if necessary. He/She also helps with media queries. He/She arranges for briefings, contributes to relations efforts and oversees media coverage. He/She also identifies areas that affect branding.
He/She must oversee all social media. All reviews should be responded to. He/She also helps with promotions or special events. He/She maintains the special events and campaign calendar. He/She also arranges with vendors for gift premiums and creation of marketing tools.
~ Aid communication and engagement
~ Aid effective work teams
~ Aid marketing campaigns
~ Do market research
~ Enact process improvement change
~ Ensure sustainable business operations through adoption of environmental practices
~ Form relationships for guest confidence
~ Gain industry knowledge
~ Maintain personal image and emotional competence to manage self and team
~ Manage online information
~ Monitor social media
~ Oversee guest experiences
~ Prepare sales and marketing tools
~ Produce, receive and act on public relations communications
~ Record project processes and outcomes
~ Resolve guest concerns
~ Use basic negotiation skills
~ Use principles of revenue management
~ Write reports
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