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Jobs in Singapore   »   Jobs in Singapore   »   Sales / Marketing Job   »   Digital Marketing Manager
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Digital Marketing Manager

Websparks Pte. Ltd.

Websparks Pte. Ltd. company logo

Description:

Executing the company’s digital marketing campaigns. He/she is involved throughout the campaign ideation, planning, implementation, measurement, and optimization process. It is therefore essential that he/she has hands-on experience using various digital marketing platforms.

The Digital Marketing Executive works closely with the internal marketing team and/or digital agencies to achieve specific company objectives set by the Head of Marketing such as; increasing digital sales, lead generation, brand engagement, and conversions.


Job Requirements:

· Assist the team in the development of the overall digital marketing strategy

· Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display)

· Manage the creation of relevant and engaging digital content for publishing onto various digital platforms

· Optimize web pages such as the homepage, landing pages, product pages (on-page SEO) in terms of improving content quality, keyword optimization, and user experience to boost organic search rankings

· Conduct regular technical SEO audits and work with the web development team to fix technical website issues

· Manage digital advertising campaigns (SEM, Display, Social, Programmatic)

· Conduct research on market trends, brand’s audiences and competitors and end-to-end consumer journey to drive engagements and conversions

· Analyze digital marketing analytics reports and share insights with the team to develop optimization plans

· Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team

· Keep up to date with the latest SEO trends, search algorithm updates, new SEO tools and best white hat practices.

· Diploma/Degree or professional certification in either Marketing, Digital Marketing, Public Relations or Mass Communication

· Flair in strong creative design and copywriting skills is a plus

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