Company Overview:
Real Estate Analytics Pte Ltd (REA) is a leading provider of data-driven insights and advanced analytics for the real estate industry. We leverage cutting-edge technologies to deliver valuable solutions that empower real estate professionals to make smarter, data-backed decisions. Our mission is to transform the real estate landscape by offering a suite of tools designed to enhance market analysis, valuation accuracy, and investment strategies.
Job Description: Marketing Executive
We are seeking a dynamic and results-driven Marketing Executive to join our team. In this role, you will be responsible for executing marketing campaigns and strategies that promote our products and services to the real estate industry. The ideal candidate should have a strong passion for digital marketing, good communication skills, and the ability to collaborate with various teams to support our growth objectives.
Key Responsibilities:
- Collaborate with the Senior Marketing Executive to develop and execute marketing content calendar across digital platforms to promote REA’s products and services.
- Manage and optimize the company website, social media channels, and email marketing campaigns.
- Ideate and craft engaging content (blog posts, articles, videos) and design visuals that align with our brand voice and target audience.
- Brainstorm and conceptualize plans to drive brand awareness, customer engagement, and sales growth.
- Work closely with cross-functional teams (Product, Sales, Data) to ensure alignment on campaign objectives and branding.
- Assist in event planning and execution, including webinars, industry events, and product launches.
- Conduct market research to identify emerging trends and opportunities within the real estate industry to craft engaging content.
- Support other teams with marketing collateral, presentations, and lead generation activities.
- Conduct TikTok Live sessions to engage with the audience when required.
- Submit weekly report of product & marketing performance
- Other administrative tasks as required.
Qualifications
- Strong understanding of digital marketing channels (SEO, SEM, social media, email marketing, content marketing).
- Proficiency with Canva is a must. Experience with other software such as Adobe Premiere Pro, Illustrator, Figma, etc., is a plus.
- Knowledge of Google Analytics, Google Ads, Google Search Console,Meta Business Suites, email marketing platforms, and HTML will be a plus.
- Experience in Real Estate Industry will be a bonus
- Comfortable being on camera for live streams and video content, including conducting TikTok Live sessions, will be advantageous.
- Strong written and verbal communication skills with a creative flair for content creation.
- Strong analytical mindset with the ability to interpret, visualize data, and generate insights.
- Ability to work in a fast-paced environment and adapt to evolving marketing trends and technologies.
