Job Summary
The Assistant Marketing Manager will assist the Marketing Manager in overseeing the marketing aspects in the Singapore market. He/She will also require reporting and communicating the market activities to the marketing teams in China.
Job Scope
- Develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
- Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels
- Design and oversee digital marketing plans including our marketing database, email, and display advertising campaigns
- Articulate value propositions for both online and offline collaterals to raise consumer awareness and influence consumer preference for our product/menu offerings
- Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
- Undertake market intelligence and consumer insights projects, via a range of medium and platforms, to stay informed and abreast of trends and developments in the F&B sector
- Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
- Conduct outlet briefings for major marketing campaigns
Job Requirements
- Diploma and above in Marketing, Business Administration or equivalent
- 5 to 8 years’ relevant working experiences preferably in F&B industry
- In-depth knowledge in Singapore F&B market with keen insights and organization/planning management
- Familiar with international and China F&B branding, and its marketing/PR strategies
- Strong in planning and executing marketing programs, methods of multimedia channels and publicity of our brands
- Strong written and oral communications skills
- Resilience in meeting tight deadlines and concurrently handling different marketing campaigns
- Ability to work with cross-cultural teams and groups internationally
Job Benefits
- Performance/Salary Review
- Overseas exposure
- Statutory leave and claim entitlement
- Career development
- Internal and external training
- Staff discount
