Job Summary
The Marketing Manager will oversee the marketing aspects in the Singapore market. He/She will report to the General Manager of Singapore and matrix reporting to the COO/marketing teams in China.
Job Scope
- Spearhead and actualise corporate marketing and branding strategies locally
- Conceptualise, strategize, lead and implement branding campaigns and promotions, new products/menus launch, and media and consumer engagement plans
- Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels
- Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support
- Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
- Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
- Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
- Conduct outlet briefings for major marketing campaigns
Job Requirements
- Diploma and above in Marketing, Business Administration or equivalent
- 8 to 10 years’ relevant working experiences preferably in F&B industry
- In-depth knowledge in Singapore F&B market with keen insights and organization/planning management
- Familiar with international and China F&B branding, and its marketing/PR strategies
- Strong in planning and executing marketing programs, methods of multimedia channels and publicity of our brands
- Strong written and oral communications skills
- Resilience in meeting tight deadlines and concurrently handling different marketing campaigns
- Ability to work with cross-cultural teams and groups internationally
Job Benefits
- Performance/Salary Review
- Overseas exposure
- Statutory leave and claim entitlement
- Career development
- Internal and external training
- Staff discount
