Responsibilities
- Propose, plan, and execute in-store events and customer engagement activities to maximize sales, support seasonal product launches, and acquire/engage customers.
- Assist in planning, developing, and executing seasonal marketing campaigns across multiple channels, including digital, social media, email, and traditional advertising.
- Collaborate with cross-functional teams (e.g., sales, product development, and customer service) to ensure cohesive messaging and alignment with brand objectives.
- Conduct market research to identify trends, customer preferences, and competitive landscape to inform marketing strategies and campaign direction.
- Support the management and monitoring of the marketing budget, ensuring effective allocation of resources and providing regular updates on expenditure and ROI.
- Oversee the end-to-end planning, coordination, and execution of events, ensuring positive guest experiences and brand representation.
- Develop and implement promotional strategies and tactics to drive traffic and engagement at events and in-store experiences.
- Collect, analyze, and interpret event data and attendee feedback to identify opportunities for improvement and measure campaign effectiveness.
- Create and manage content for marketing collateral, social media, and email campaigns to support product launches and events.
- Monitor and report on key performance indicators (KPIs) to evaluate the success of marketing initiatives and recommend adjustments as necessary.
- Foster partnerships with local influencers, vendors, and community organizations to enhance brand visibility and community engagement.
- Stay updated on industry trends and emerging marketing technologies to continuously enhance marketing strategies and tactics.
- Any other ad-hoc duties as required.
Requirements
- Degree in Marketing, Mass Communications or equivalent
- Min 3 years of relevant experience in planning and executing product launches and events
- Good communication and interpersonal skills with an ability to communicate well at all levels
Interested candidates who wish to apply for the advertised position, please click on “Apply”. We regret that only shortlisted candidates will be notified.
EA License No.: 01C4394 (PERSOLKELLY Singapore PTE LTD)
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