APAC Marketing Insights Role Overview:
At Dyson, our mission is to deeply understand customer insights, differentiate Dyson technology, and inspire innovative ideas that fuel growth. The APAC Insights Lead will work across multiple functions, from Business Units, Competitive intelligence, cross market marketing teams ( media, CRM, digital, creative) and local market teams, keeping us close to the action and ensuring data driven & insightful decision-making.
Key to Success:
To thrive in the APAC Marketing team, the Insights lead, needs to be a team player with imagination, a self-starter, and a problem solver who can work in a fast-paced, data-driven creative environment. You’ll manage stakeholder expectations and drive projects from early development stages to execution, ensuring the local marketing teams are aligned with relevant insights.
Purpose: Your primary goal is to bring together multiple sources of data insights across the customer journey to inform Dyson’s APAC GTM strategy
Demonstrate a holistic understanding of audiences, customers, competitors, category across our region and drive actionable outcomes.
Core Responsibilities:
- Support Business Planning: Collaborate with APAC Regional Leadership and category leaders to aid in business planning through management presentations and business cases.
- Consumer Research: Utilise various research methods and techniques, consumer studies, focus groups, analyse media, customer data through to third-party research—to unpack consumer insights across categories, markets, and competitors.
- GTM (Go-To-Market) Activations: Turn insights into actionable GTM strategies by contributing to creative briefs, insight integration, and audience mapping.
- Reporting & Analytics: Develop scalable solutions for markets to access and interpret business data (BHI, market, digital, media) and drive informed decisions.
- Data Integrity: Ensure smooth execution of APAC programs and maintain data accuracy to support reliable decision-making.
- Owner Experience: Leverage insights to optimize the owner experience and category performance.
- Upskilling: Enhance the expertise of the insight team, proving new methodologies that can be adopted regionally and globally.
Essential personal skills:
- A Degree in Marketing, Psychology, Sociology, Anthropology, Engineering, Science, or a numerate discipline, with strong computer literacy (Excel, PowerPoint, SPSS/SAS).
- 8-10 years of market research experience, ideally 2+ years within consumer electronics or goods industries.
- Practical experience in product, brand, and customer satisfaction research methodologies.
- Deep understanding of APAC markets (Japan, Korea, India, SEA, ANZ).
- Expertise in both qualitative and quantitative research techniques.
- Strong analytical and numeracy skills, with statistical modelling experience a plus.
- Ability to triangulate data, identify key insights, and simplify complex ideas.
- Exceptional written and oral communication skills, capable of turning data into compelling and influential stories that drive actions.
Personal Attributes:
- Self-starter: Highly motivated and independent, capable of finding opportunities and solutions with little guidance
- Adaptability: Open-minded and flexible, not tied to traditional methodologies.
- Stakeholder Management: Able to build and manage relationships locally, regionally & Globally and work cross-functionally within a Marketing team.
- Organizational Skills: Highly organized with excellent prioritization abilities, capable of saying ‘no’ constructively.
- Strong attention to detail and integrity, with the ability to make data-driven decisions that lead to real-world actions.
Desirable skills & experience:
- Experience of end-to-end market insight collaboration platform.
- Knowledge of direct trading and the measurement of on-line shopping behaviours.
- Managements of remote teams and matrix / mission-based project delivery.
- Delivery of sensory or expert panels for perception-based claims.
