Responsible for developing and executing marketing strategies that promote the brands under the group, aligning the company’s overall goals and objectives. Candidates will work closely with other members of the marketing team, as well as with operations, and other departments within the company.
Candidates should have strong communication skills, and a solid understanding of digital marketing channels, social media platforms and other marketing tools and techniques.
- Plan and execute marketing events/initiatives aligned with our brand and strategic objectives
- Refine project briefs for the creation of marketing materials (visual assets, brochures, advertisements and web content), ensuring the assets are on brand
- Provide support to the Brand Manager in developing marketing initiatives
- Manage and coordinate marketing campaigns for each assigned restaurant throughout the year.
- Work closely with Restaurant Managers and/or Executive Chefs on tactical restaurant offers. Communicate all promotions in a timely and professional manner to both, the Restaurants and Kitchen departments by establishing bi-monthly meetings and is responsible for their recording and distribution.
- Managing social media accounts and executing all planned content on a timely basis.
- Coordinate with internal/external teams to develop marketing activities and communications plans to drive conversion and results
- Manage all marketing communications platforms ensuring visual assets are published promptly (WordPress, Mailchimp, Google Business Page etc.)
- Generate marketing data insights to measure the effectiveness of campaigns and make improvements. (Social media, partnerships, web traffic, reservations)
- Preparation of insights for monthly reports to be submitted for stakeholders’ review
- Ensure timely, accurate and clear information is disseminated to the different departments.
- Conducting competitors’ analysis to stay up-to-date with industry trends and best practices in marketing.
- Handle customer feedback and queries on all online platforms, ensuring timely responses.
