Job Scope:
• Plan and manage the public relations, marketing and digital engagement efforts to effectively communicate client's vision and outcomes to the public.
• Assist in developing and reviewing strategies to improve engagement and re-engagement modalities. Support client's email marketing operations, including the coordination, creation, dissemination, and analysis of the monthly client's Connects newsletter.
• Identify media, engagement and re-engagement opportunities for the amplification. Develop press releases, pitch stories to media, manage media on-site at events, and work on paid advertorials.
• Conceptualise and implement of a series of roadshows across Singapore for youth engagement. Responsibilities include venue selection, logistics coordination, content creation, and on-site management. Will need to present at these roadshows and facilitate discussions with youth participants.
• Champion data-driven marketing insights, assisting with conducting performance analysis and developing strategic recommendations through the use of digital marketing analytics. Compile online and offline marketing data, and present monthly reports, to evaluate efforts and measure effectiveness; working closely with content and content marketing teams to monitor live campaigns, ads and organic content.
• Support for the client's sensing work – leverage analytics and social listening tools to measure effectiveness of campaigns to further strengthen engagement and re-engagement efforts, and provide insight to various youth trends and interest through an online lens.
• Provide additional support for ongoing tasks if required.
Requirements:
• Degree, preferably related to the field of work.
• 6 years of relevant experience in communications or equivalent.
• Proven knowledge and experience in multi-channel communications including mainstream media, social media, traditional and digital media platforms
• Familiar with social media and/ or email marketing. Understanding of other digital marketing practices and platforms (eg. SEO, SEM, web analytics, Google Analytics etc.) is a plus.
• Have strong analytical skills and data-driven thinking. Comfortable dealing with statistics.
• Good writing and communication skills.
• Possess a macro perspective of issues and an eye for detail.
• Able to adapt well and thrive in a dynamic environment.
• Be a team player who is effective, resourceful and takes the initiative in work.
Contract Period: 1-year
Salary: up to $4300/month
Location: Toa Payoh
EA License No: 96C4864
Reg. No.: R24121728
