Assistant Director, Communications and Marketing (Office of Alumni Relations)

COMPANY DESCRIPTION

Singapore Management University is a place where high-level professionalism blends together with a healthy informality. The 'family-like' atmosphere among the SMU community fosters a culture where employees work, plan, organise and play together building a strong collegiality and morale within the university.

Our commitment to attract and retain talent is ongoing. We offer attractive benefits and welfare, competitive compensation packages, and generous professional development opportunities all to meet the work-life needs of our staff. No wonder, then, that SMU continues to be given numerous awards and recognition for its human resource excellence.

RESPONSIBILITIES

• Integrated Communications and Marketng
  • Develop strategies for the development and implementation of an integrated communications plan to engage SMU alumni, students, and colleagues in Schools, Offices, Colleges and Institutes in alumni engagement.
  • Innovate and create original, platform/channel-specific marketing and publicity content for the various communication touchpoints to engage the targeted alumni communities including but not limited to digital and non-digital platforms.
  • Develop the creatives of various publications and collaterals and oversee the quality of these creatives in production and utilisation.
  • Plan, organise and deliver the communications and marketing support for day-to-day activities, events, and initiatives.
  • Monitor, adapt and adopt digital engagement trends and best practices in communications.
  • Organise info-sessions and manage outreach booths at Cap/Gown and Commencement.
  • Liaise with the Office of Corporate Communications and Marketing to ensure alignment with the University's brand, marketing and communication strategies and policies for media requests, press releases, university-level or alumni events.
  • Support the Office of Alumni Relations to plan, coordinate and execute upon comms efforts including signature events such as Homecoming, Alumni Awards and Patron's Day..
  • Manage the recruitment, training, performance and of student ambassadors for events.
  • Lead, train and develop a team of staff members, define roles and delegate duties.
  • Provide support for ad hoc projects for Director and/or Office/University as deemed necessary.
• Building Institutional Knowledge of our Alumni
  • Continually improve SMU's knowledge of our alumni and their needs by gathering information on their participation in online activities, interaction, and usage trends.
  • Manage and maintain the updated records and media archives of alumni information.
  • Lead the team to analyse data, derive insights, and propose recommendations on improving digital alumni activities and events.
  • Identify key metrics and develop measurement reports to evaluate the success of digital and non-digital alumni engagement efforts.
  • When required, conduct surveys to identify the diverse needs of alumni and improve programme offerings.
  • Measure the success of events and programmes.

• Bachelor or Master Degree with at least 10 years of working experience, preferably in higher education sector and relationship management with at least 3 years in a managerial role.
• Able to manage a team under tight deadlines, thrive in a fast-paced environment, and maintain a high level of motivation and energy.
• Able to think strategically and develop plans; and implement these plans to achieve strategic outcomes.
• Proven track record in the higher education sector for planning, executing and improving community interaction and building. Knowledge of alumni relations will be an advantage.
• Detail-oriented with strong project management, good administration and organisational skills.
• Effectively bilingual with excellent interpersonal, presentation and communication skills (both written and verbal).
• Mature and able to build and maintain relationships with alumni, industry partners and stakeholders.
• Proficient at using social media, database, web analytics tools to run online marketing/community engagement campaigns.
• Proficient in the adoption of tech solutions to improve workflow and productivity.
• Experienced in working with stakeholders in the design and development, UX/UI testing, roll out and maintenance of data/content management systems (CMS).
• Web writing/development, graphic design, photography and or video production skills would be advantageous.
• A dynamic team player with an innovative mindset and a positive outlook.

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Candidates who do not possess the stipulated qualifications but have relevant work experience may still apply. Remuneration and appointment terms shall commensurate with qualifications and experience. SMU reserves the right to modify the appointment terms where necessary.