Company Description
Publicis Groupe is not just a company you work for; it’s a platform for you to take your talent to the world. If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people and resources. At Publicis Groupe, you are connected to our global network, intelligence, tools, clients, brands and 80,000 brilliant minds with expertise in data, technology, media, strategy, creativity and business transformation, all literally at your fingertips.
Go ahead, the world is waiting.
Publicis Groupe is the third largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation. Two of its biggest solution hubs in Singapore - Publicis Communications and Publicis Media & Digital.
Publicis Communications, the creative communications hub of the Publicis Groupe, is a collective of the most passionate, purposeful, and progressive creative agencies in Singapore. They are Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Prodigious, and MSL.
Publicis Media & Digital, which is comprised of global media agency brands Starcom, Zenith, Spark Foundry, and Performics, is powered by digital-first, data-driven global practices that together, help our clients navigate the modern media landscape.
Our two other solution hubs, Publicis Sapient and Publicis Commerce, empower businesses to embrace digital transformation and equip them with a total commerce experience.
Job Description
As a Regional Media Manager, you will be working closely with local media teams to drive the strategic priorities
& operational excellence across the region.
Specifically, you will be responsible for:
- Client & Market Insights: Understand client objectives, business environments, and regional market trends to provide actionable insights. Leverage these insights to drive acquisition and lead generation strategies that align with both local market dynamics and broader business goals.
- Cross-Market Collaboration: Coordinate with remote teams and performance specialists across markets to ensure consistent execution of media plans. Share best practices across markets to optimize performance.
- Performance Monitoring: Track and analyze media performance across different SEA markets, using data to make recommendations for strategy refinement. Ensure media deliverables are met on time, within budget, and aligned with clients' goals in each market.
- Team Leadership: Lead and mentor local team counterpart, ensuring they have the tools and knowledge to execute media plans effectively. Encourage cross-market knowledge sharing and development
Qualifications
- Bachelor's Degree
- At least 5 years of media planning experience; preferably with prior experience working on Global
- Network Clients either at a global or regional level
- Self-motivated and ability to thrive in a fast-paced, dynamic environment
- Excellent communication and interpersonal skills
- Adaptive, flexible and able to work with people from different backgrounds and cultures
- A keen interest to learn and understand the digital ecosystem
- Familiar with the timelines, processes and needs of the implementation of all media
- Knowledgeable about new approaches to and developments in digital tactical planning
- Ability to work successfully with teams, handling multiple projects and meeting tight deadlines under pressur
- Supervisory skills
- Technical proficiency, particularly with media systems and MS Excel, Word and PowerPoint
