Profile:
At Messe Düsseldorf Asia, we take pride in delivering world-class trade fairs across a diverse portfolio, encompassing industries such as medical and healthcare, printing and packaging, metal, plastics and rubber, and wine and spirits, among others. We are seeking a dynamic Senior Executive to join our Marketing and Promotions team. In this pivotal role, you will be instrumental in enhancing our market presence, anticipating and responding to customer needs, and driving the development of innovative solutions that engage and resonate with our target audiences. The ideal candidate will bring a strong background in marketing, a deep appreciation for branding, and the ability to thrive in a vibrant, diverse team environment.
Objectives of the role:
· Lead and collaborate with cross-functional project teams to ensure strategic alignment and successful delivery of all marketing and promotional initiatives, while driving overall business objectives
· Direct the development and execution of integrated marketing, promotion, and communication strategies across a diverse portfolio of trade fairs, ensuring the achievement of key performance indicators (KPIs) and broader business goals
· Develop and optimse multi-channel marketing approaches using both traditional and digital platforms to maximise audience engagement, increase brand awareness, and drive growth in key market segments
Main tasks & responsibilities:
· Provide strategic leadership to project teams, creative teams, and external partners to design and implement comprehensive marketing and promotional strategies that enhance market reach, visibility, and customer engagement
· Oversee the full lifecycle of marketing campaigns, from strategic planning through execution to analysis and optimisation. Ensure campaigns are data-driven and results-oriented, focusing on audience segmentation, performance metrics, and actionable insights for continuous improvement
- Manage visitor promotions campaigns to ensure a seamless registration process and strong engagement, working to increase visitor numbers through targeted marketing efforts across digital and traditional platforms.
· Lead audience acquisition and retention initiatives with a focus on expanding the customer base, improving engagement, and enhancing the customer experience. Provide direction on optimising the customer journey across various touchpoints
· Mentor and manage marketing teams, fostering talent development and ensuring the successful execution of all projects under your leadership
Required skills:
· Proven success in a senior marketing leadership role, ideally within the MICE or B2B industries, with significant experience managing large-scale campaigns
· Exceptional leadership, communication, and stakeholder management skills, with the ability to influence and collaborate effectively at all levels of the organisation and with external partners
· Strategic decision-making abilities, with a demonstrated capacity to balance creative innovation with data-driven insights to achieve impactful marketing results
· Strong expertise in digital and traditional marketing channels, including content marketing, social media, email marketing, and print media, with a deep understanding of how to build and scale engagement and brand recognition
· Strong analytical skills in customer segmentation, database management, and audience acquisition strategies, with a proven track record of driving growth through targeted campaigns
· Minimum of 8 years’ experience in a senior marketing role, with demonstrated experience in leading high-performing teams and managing complex projects to successful completion
Join Us:
Messe Düsseldorf Asia, located in Singapore, is a subsidiary of Messe Düsseldorf in Germany. We offer a dynamic and innovative workplace, dedicated to fostering excellence and driving impactful results. If you are motivated to make a meaningful contribution and thrive in a fast-paced, forward-thinking environment, we encourage you to apply. Join us on our journey towards sustainability and success in the global marketplace.
Please apply with your resume including your current and expected salary, as well as your availability. We appreciate your interest in this opportunity and will contact only shortlisted candidates.
