The opportunity
The Customer Platforms Lead is responsible for leading the strategy and management of all customer platforms within Manulife Life Insurance Company, Singapore (MLS), with the goal to drive growth with platform capabilities to deliver value for our business and our customers.
Reporting to the Head of Customer Experience, the Customer Platforms Lead will:
- Formulate and implement strategies for enhancing and optimizing customer platforms, ensuring alignment with business objectives and customer needs, and utilizing data analytics to inform decision-making.
- Oversee the daily management of customer platforms, working closely with multiple teams to drive customer engagement and satisfaction, and monitor platform performances through regular reporting on key metrics and KPIs.
- Drive continuous improvements to enhance user experience and operational efficiency, ensure compliance with industry standards, and provide leadership to the team by fostering a culture of innovation and excellence.
The Customer Platforms Lead will be part of the team that is responsible for meeting/ exceeding Tier 1 & 2 KPIs for the Digital & Customer pillar, helping us become the most digital, customer-centric global company in our industry and the no.1 Pan-Asia life, wealth, and health insurance company.
Responsibilities
Project Management
- Manage platform projects from preparing high-level user requirements to developing appropriate solutions and conducting post-implementation reviews.
- Manage reviews and approvals process, identify potential gaps and take corrective actions.
- Collaborate with the analytics team to manage tracking and reporting of customer website and mobile app usage, performance, and project ROI.
- Execute appropriate project governance and controls to ensure successful project delivery.
- Drive adoption and usage of digital platforms and e-submission initiatives to enhance customer engagement and improve operational efficiency.
- Work with internal stakeholders and teams to enable revenue uplift through digital properties.
Platform Performance Monitoring and Continuous Improvement
- Lead continuous improvements on system workflow and user experience on the customer platforms.
- Manage regular content updates on the platforms to enhance user engagement and drive business values.
- Collaborate with other teams to identify pain points on the customer platforms and customer database; and provide recommendations for improvements.
- Implement new features to facilitate sales conversion and contribute to revenue uplift.
Customer Experience Enhancement
- Regularly review and analyze customer feedback to identify opportunities for improving operational efficiency and sales conversion.
- Conduct regular meetings (huddles) to identify customer pain points and root causes.
- Work closely with stakeholders to explore and execute actions aimed at improving customer experience and achieving operational outcomes.
- Manage reporting related to customer feedback, operational efficiency, and sales conversion.
What motivates you?
- You obsess about customers, listen, engage and act for their benefit.
- You think big, with curiosity to discover ways to use your agile approach and enable business outcomes.
- You thrive in teams and enjoy getting things done together.
- You take ownership and build solutions, focusing on what matters.
- You do what is right, work with integrity and speak up.
- You share your humanity, helping us build a diverse and inclusive work environment for everyone.
What we are looking for
- Minimum 10 years’ experience in digital platform management, product ownership, or digital and technological expertise
- Proven experience in product delivery and project management, ideally in digital projects
- Strong knowledge of digital applications, web analytics, and operational efficiency tracking
- Ability to adopt agile project management methodologies
- A proactive approach to driving business transformation and challenging the status quo
- Strong analytical skills to make data-informed decisions
- Capability to manage multiple projects simultaneously and meet deadlines
- Excellent communication and collaboration skills
- A customer-centric mindset with a strong focus on improving user experience
- Experience of managing and delivering results with third party vendors
What can we offer you?
- A competitive salary and benefits packages.
- A growth trajectory that extends upward and outward, encouraging you to follow your passions and learn new skills.
- A focus on growing your career path with us.
- Flexible work policies and strong work-life balance.
- Professional development and leadership opportunities.
Our commitment to you
- Values-first culture
We lead with our Values every day and bring them to life together. - Boundless opportunity
We create opportunities to learn and grow at every stage of your career. - Continuous innovation
We invite you to help redefine the future of financial services. - Delivering the promise of Diversity, Equity and Inclusion
We foster an inclusive workplace where everyone thrives. - Championing Corporate Citizenship
