Responsibilities of a marketing and communications strategist:
- ResearchAnalyze market trends, competitor activities, and consumer data to identify effective marketing strategies
- PlanDevelop and communicate strategic marketing plans to meet company goals
- CreateDesign and create marketing content, such as newsletters, emails, brochures, white papers, infographics, and videos
- TrackMonitor the performance of marketing campaigns, including metrics like conversion rates and customer satisfaction
- ManageManage budgets, and collaborate with other teams to execute marketing efforts
- ImplementParticipate in the implementation of communication activities, and monitor and update results as needed
