Create, drive and lead the MARKET INSIGHTS AND BUSINESS INTELLIGENCE strategy into the growth strategy of the business and be accountable for the quality of the results
- Create, drive and lead the market insight and business intelligence strategy for the future
- Build the market insight and business intelligence Roadmap (plan, budget, recommandations des choix d’investissements) by prioritising, selecting key topics and mobilizing the right ressources
- Spread data intelligence with stakeholders and develop data and tools software expertise
- Leverage 360 analyses (including social listening) of key topics to highlight strategic recommandations and promote data insights (Market data consolidation, Panels follow-up, Brand and category evolution, Opportunity of growth) based decision making
- Set up organizations / project teams, governance, tools and methods for each key market topic (benchmark etc)
- Communicate, promote, influence at the right level in the organization to impact business decisions
- Upskill teams by sharing market insights and business intelligence expertise: introduce innovation and leverage internal and external benchmarking and networking (Agencies and other external partners)
- Cooperate with internal and external cross functional stakeholders using collaborative & agile Group tools and project modes
- Manage the team budget
- Manage the team, develop talent and manage cross functional market insights and business intelligence projects
