1. Conduct data studies and present insights and trends in datasets
2. Lead comprehensive research and analyse research findings to generate insights and recommendations
3. Organise the casting process by conducting initial shortlisting of potential talent to align the talent requirements with the production content
4. Identify critical customer segments, market gaps and competitors to support the development of a marketing strategy and lead implementation of marketing efforts
5. Plan market, competitor and customer research activities and analyse trends and dynamics through information gathered
6. Analyse data to develop insights pertaining to customer behaviours such as how marketing activities may be impacted to increase customer base
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