Responsibilities:
- Responsible for providing quantitative and qualitative analysis and insight on the projects, whilst working alongside specialist analysts where required. As such, applicant needs to be comfortable working on their own analytics projects and also be able to work with specialist experts on larger, more complex briefs.
- To communicate the key findings and insight to senior managements and peers both conversationally and in formal presentation style.
- Conduct analysis using in-house analytics tools and be comfortable analysing a range of social and business data.
- Provide qualitative and quantitative analysis and insights to inform business strategy, marketing, digital marketing, and product development.
- Maintain knowledge of previous analysis to avoid duplication and to share learnings from relevant past projects.
- Follow-up meetings with stakeholders after received analysis, to ensure it is helpful and documented any scope for improvements.
- Responsible for Business Performance Reporting to Senior Leadership Teams on a Regional Level. Manage datasets, design data visualization dashboards on ThoughtSpot, and deliver relevant insights to key stakeholders through strategic analysis and storytelling.
- As an Insight & Analyst is part of the SEA and/or International Marketing team, you will be responsible for analysing a wide range of data to help inform marketing, brand and business strategies. Will ensure the internal briefs are being translated into analytical projects.
- Responsible for ensuring the analysis is relevant for SEA and/or International Marketing, and local SEA markets' analysis needs/requests.
- Work across the Regional SEA team and also the Global Data Team on cross functional and cross geographical projects.
- Comfortable using a wide range of analytical tools to help with their analysis, be familiar with both digital data such as social and search right through to traditional business data such as penetration and brand equity.
- Assess data quality to gauge suitability for analysis.
- Conceive templates, dashboards and other visualisation tools for data analysis.
- Interpret data analytics findings.
- Perform data cleaning and transformation to ensure suitability for analysis.
- Provide inputs on current available metrics and data collection to develop new metrics for research projects.
- Generate graphs, dashboards and visualisations with core metrics and key performance indicators (KPIs) to measure business performance.
Requirements:
- Bachelor's degree in Statistics or Business Administration.
- At least 10 years of experience and track record in providing qualitative and quantitative analysis and insights that translate into business strategy, marketing, digital marketing, and product development.
- You are a critical thinker that can create a strategy and/or campaign to boost the performance of our track on partner platform.
- You are able to understand data provided by our partners to create a framework and strategy.
- You need to be initiative and willing to help, agile and ready to work under pressure, and teamwork.
- A Leader that can guide your team to new heights.
- Must have working experience in countries such as Canada, Hong Kong, Taiwan, and China as you need to understand the its market standard & synergies.
- Ability to speak and write in Chinese as the incumbent requires to liaise with the China counterparts and business partner (personnel) for work or project related matters.
