Job Description: Senior Google Ads Specialist (SEM Specialist)
Position Overview
We are looking for a Senior Google Ads Specialist with expertise in Search Engine Marketing (SEM) to lead the paid advertising efforts across four brands: Info-Tech, Info-Tech Academy, Jobs Lah, and DigiSME. This role demands an analytical, results-driven professional who can craft and implement advanced SEM strategies. The ideal candidate will collaborate across teams, optimising campaigns for maximum ROI and aligning marketing efforts with business objectives.
Key Responsibilities
- Plan, strategise, and manage high-performing Google paid advertising campaigns across multiple brands.
- Work with web developers to ensure proper tracking of all paid ads for accurate performance analysis.
- Identify opportunities and propose improvements to boost conversion rates and campaign efficiency.
- Align campaign strategies with cross-functional departments to ensure goals are met and campaigns are cohesive.
- Manage and optimise the paid media budget to ensure cost-effective advertising.
- Conduct comprehensive keyword research, ad grouping, and precise audience targeting for effective ads.
- Stay current with the latest digital marketing trends and tools to enhance campaigns.
- Provide regular performance insights and actionable recommendations to stakeholders.
- Achieve marketing targets and KPIs as defined by management.
Skills and Qualifications
- Proven success in managing and optimising Google Ads campaigns.
- Proficiency in tools like Ahrefs, SEMRush for in-depth market and competitor analysis.
- Strong analytical skills and a proactive approach to improving marketing performance.
- Ability to work effectively with internal teams, ensuring alignment and success across all marketing channels.
- Passionate about digital marketing with the ability to handle multiple campaigns simultaneously.
