About Us
Established in 1972, Guardian Health & Beauty is Singapore’s Number 1 Health and Beauty retailer. With more than 126 stores nation-wide, it retails a comprehensive range of health & beauty products. Guardian has evolved from its pharmacy roots to a holistic one-stop solution for customers’ health and beauty needs. It continues to expand its products and service range to meet the redefinition of beauty by today’s customers – where health meets beauty.
With a strong health heritage, it has the largest network of award-winning pharmacists and a wide selection of health products. Professional services such as patient-care counselling, dispensary services, beauty and personal care solutions are offered at stores as a convenient one-stop for health and beauty. Guardian also operates its online store with more than 9,000 products available and offers the “Click & Collect” services. For more information, please visit www.guardian.com.sg. Follow Guardian Health & Beauty on Facebook, Instagram, Telegram, Youtube and TikTok.
Guardian Health & Beauty is a Progressive Wage (PW) mark accredited company.
The Role
He/She is responsible for leading and driving sales and profitability over multiyear Digital and Partnerships strategy with a strong focus on digital innovation, including the company's online channels. The incumbent will oversee all aspects of the ecommerce business, including strategy, merchandising, marketing, analytics, and operations.
Responsibilities
- Develop and implement a comprehensive digital strategy and customer journey including e-commerce for the company, to build online presence and customer engagement and maximise sales and profitability.
- Manage the function P&L, including ownership of the cost structure and seeking opportunities to improve efficiencies.
- Utilize market analysis, including competitor assessments and customer insights, to inform strategic decision-making.
- Stay abreast of global trends in digital and identify best practice for omni-channel engagement.
- Drive customer acquisition and retention through targeted digital marketing campaigns, including email marketing, social media, and paid advertising.
- Develop comprehensive business plans and financial models for proposed initiatives, outlining key performance indicators and success metrics.
- Drive the development of innovative digital solutions, including mobile apps, online ordering platforms, digital payment systems and delivery services, to meet evolving customer needs.
- Collaborate with market teams to develop the roadmap for own app; identify relevant functionalities and features with the objective of driving both e-commerce as well as omni-channel engagement with the broader customer base.
- Work with markets to identify the optimum marketplace strategy to maximize share of e- commerce at favorable commercial terms.
- Collaborate with internal stakeholders, including merchandising, marketing, and operations teams, to ensure a seamless customer experience across all channels.
- Identify required capabilities and skill sets needed; develop the team to manage the digital capabilities based on the agreed model and structure.
- Drive data driven decision making through our retail analytics platform.
- Align with retail analytics team on future roadmap for Guardian Singapore.
- Develop strategy for new streams of revenue including retail media and insights monetization.
Requirements
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Preferably more then 7 years of experience in digital strategy, ecommerce, with a focus on driving sales and profitability. Knowledge of the health and beauty industry is a plus.
- Ability to lead and inspire a team, set clear goals and drive results.
- Strong analytical skills and experience with data-driven decision making.
- Strong communication skills and inter-personal skills to articulate strategies, influence outcomes and work collaboratively with internal stakeholders.
- Strong strategic planning abilities with a good understanding of digital trends and technologies.
- Experience working in Singapore and knowledge of local regulations and consumer behaviour is preferred.
- Ability to manage multiple projects across markets simultaneously, prioritize effectively and meet deadlines.
- Achieving results and execution with excellence and integrity.
- Openness to Change & Learning from Others.
Benefits
Team Member Discount
Subsidized Medical and Dental Benefits
Training provided
Career Advancement
Location: Tampines North
