ROLE OVERVIEW
The Membership and Partnership Director Mandala Club Singapore, is responsible for curating and engaging a world-class community, first-class programming, and cultural content that ensures Mandala Club remains the community of choice for the region’s most dynamic and engaged individuals. Membership, partnership, and Sales verticals report directly to this role.
You oversee Membership and Partnerships. As a leader, you bring to life the Mandala Way and express our values through everything you do, creating a high-performance culture.
You will form and manage a team to take ownership of membership acquisition, engagement, curation, and retention and oversee all cultural programming and content in collaboration with the Head of Marketing. The network’s membership community and cultural programming provide the principal driver of membership desirability.
You will work closely with the Head of Marketing to ensure that content is amplified to drive membership desirability so that members remain highly engaged in all forms of content. You are an arbiter of taste, trends, and—where required—restraint and cultural nuance. You make decisions with sensitivity to bigger-picture impacts.
You are an inspiring leader with a spring in your step, a glint in your eye, and a fire in your belly that has come to define everything that we, as a Club and community, have become known for. You are not afraid to put yourself in the heart of the action, standing shoulder to shoulder with teams and members in support of dynamic connections and content.
MAIN RESPONSIBILITIES
TEAM LEADERSHIP AND MANAGEMENT
- Lead and manage the membership and partnerships team, fostering collaboration to drive membership acquisition, engagement, and retention.
- Analyze and structure the department to optimize workload and efficiency.
- Set clear KPIs, conduct regular check-ins, and provide robust career planning for team members.
- Cultivate a balance between commercially profitable initiatives and community-enhancing programming.
MEMBERSHIP ACQUISITION AND ENGAGEMENT ACROSS THE NETWORK
- Define a membership acquisition strategy in Singapore and align the membership and marketing teams to targets and execution. This includes setting and managing annual and ongoing budgets.
- Drive the membership team to achieve sales targets through proactive sales strategies.
- Overall accountability of community metrics:
- Membership growth/acquisition
- Memberships cancellations
- Community engagement and desirability (determined by twice-annual members survey)
- Ensure membership community demographics remain in line with Group ambition.
- Overall leadership of Club Membership committees. Ensuring effective engagement and empowerment, including community curation and screening of all applicants
MANDALA CLUB’S NETWORK-WIDE CULTURAL PROGRAMMING
- Define the cultural calendar and programming strategy with the Head of Marketing. The program must align with the Club’s pillars and key topics, which will vary from location to location. This includes annual and ongoing budget setting/management.
- Work alongside marketing teams to ensure rationale, timely planning, effective execution, marketing prioritization, and quality evaluation of all activations.
- Overall accountability for member engagement in a cultural programming calendar optimized across the network, amplified as fully as appropriate, and sensitive to cultural nuance.
- Be an arbiter of taste and trends to ensure Mandala Club is constantly pushing boundaries and at the forefront of popular culture in a way that is relevant to its member base.
- Ensure seamless member/consumer communication across Club and Special Projects.
- Ensure Club programming remains in line with Group ambition.
- A principal decision-maker in significant sponsorship/brand collaboration opportunities brought to the Club via in-house or agency partners.
PARTNERSHIP
- Source new brand partnerships and sponsorship opportunities that align with the Group’s business objectives and strategy for both Mandala Club and Mandala Masters.
- Negotiate contract terms to secure sponsorship deals with clients.
- Negotiate contract terms with brand partners to ensure mutually beneficial partnership terms for those without commercial value, including but not limited to barter exchange deals like members’ perks and product sponsorship.
- Grow revenue and increase brand awareness through developing business opportunities and co-marketing initiatives.
