Key Responsibilities
1. Brand Strategy Development & Execution:
- Design and implement region-specific brand strategies that align with global guidelines but cater to the unique needs of each market within the Asia region.
- Develop integrated marketing campaigns, focusing on brand positioning, awareness, and engagement to ensure market penetration and growth.
2. Market Research & Consumer Insights:
- Conduct in-depth market analysis to identify trends, competitive landscape, and consumer preferences across key markets in Asia.
- Utilize consumer insights to refine brand strategies and ensure the product positioning appeals to target audiences.
3. Team Leadership & Cross-Functional Collaboration:
- Lead and mentor a team of marketing professionals across different markets, fostering a collaborative and high-performance culture.
- Work closely with the sales, product development, and digital teams to align strategies and achieve business goals.
4. Brand Campaign Management:
- Oversee the planning, budgeting, and execution of multi-channel marketing campaigns, including digital, social, and traditional media.
- Evaluate campaign performance, leveraging analytics to optimize and ensure ROI.
5. Stakeholder Engagement & Brand Communication:
- Act as the primary brand ambassador for the region, ensuring brand consistency and compliance in all marketing communications.
- Develop strong relationships with regional stakeholders, agencies, and partners to amplify the brand’s reach.
6. Budget Management & Financial Accountability:
- Manage the regional marketing budget, ensuring efficient allocation of resources for maximum impact.
- Track and report on budget utilization, providing financial insights to senior leadership.
7. Crisis Management & Brand Reputation:
- Proactively identify and address potential brand risks, ensuring a swift and strategic response to any brand crises or issues.
- Protect and enhance the brand reputation through proactive communications and stakeholder management.
Requirements
1. Educational Background:
- Bachelor’s degree in Marketing, Business, or a related field; Master’s degree preferred.
- Minimum 15 years of experience in brand marketing, with at least 5 years in a leadership role overseeing multiple markets in Asia.
- Proven experience in driving brand growth in diverse markets, particularly in the APAC region.
- Experience working in the electronic industry is highly desirable.
2. Skills & Competencies:
- Strong strategic and analytical thinking abilities, with a deep understanding of the Asian market dynamics.
- Excellent leadership and people management skills, with the ability to inspire and drive teams towards shared goals.
- Superior communication and presentation skills,
- Ability to navigate complex, matrixed organizational structures and influence stakeholders at all levels.
