Responsibilities
- Brand and product marketing to industry’s influencers, reviewers, users and trade associations
- Develop and execute marketing strategies with approved budget in line with brand direction
- Plan and execute both online/offline marketing campaigns with measurable KPI that are complementary to other related marketing programmes to attract/engage new/existing customers
- Lead and be responsible for all marketing communication to drive brand and product presence
- Lead and manage of trade shows, webinars/seminars, workshops and joint-partner events to improve brand presence and product awareness
- Plan and participate in the launch of new products and ensure effective internal and external communication. Coordinate and manage third-party agencies for marketing projects
- Create marketing collateral and product information, such as brochures, flyers, videography, webpage, packaging and point-of-sales materials
- Assist in the formulation of strategies to build a lasting digital connection with consumers and improve the company presence on social media (LinkedIn, Facebook, YouTube)
- Responsible for content management and handling of enquiries on E-commerce channels and company website.
- Optimise website search engine and report website statistics
- Any other assigned marketing duties
Requirements
- A Degree/Diploma in Business, Marketing or any related field
- Minimum 1-3 years trade marketing/sales/branding/digital marketing experience in a B2B industrial product industry
- Applicants with relevant internship experience will be considered
- Self-driven, hands-on, dynamic and independent with good time management
- Good interpersonal and communication skills
- Willing to travel if necessary
- Experience/knowledge in diamond/gemstones industry will be an advantage
