Job Responsibilities
To play a key role in the marketing aspects for the Car brand in Singapore and increasing brand and product awareness through developing strategies that match customer / prospects requirements to ensure increased existing customer loyalty and attract conquest customers.
Supporting role in establishing the marketing strategy for the dealership
- Assist in developing a consistent marketing strategy and planning based on agreed target audience with Dealer principal and Marketing Manager
- Ensure agreed action plans are implemented accordingly to achieve short and long-term marketing objectives for the dealership
- Coordinates marketing initiatives and events on an annual or ad hoc basis
- Coordinates potential marketing opportunities across dealership department
- Ensures marketing communications are in line with MINI CI and approved by the Brand Principal
- Analyse competitor’s activities and campaigns
- Steers and controls operational management, manage inventory
- Coordinates PR initiatives and activities
Job Requirements
Qualification
- Degree or equivalent in Marketing, Business or any related field
- Possess a valid Class 3 /3A driving license
Professional experience
- At least 3 year(s) of working experience in related field
- Excellent communication and presentation skills
- Project management, facilitation skills and event management skills
- Understanding of digital marketing
- Proficient in Adobe Photoshop, Illustrator is a plus
