Job Title: Senior SEO Manager
Job Overview:
We are seeking an experienced and strategic Senior SEO Manager to lead our SEO initiatives and optimize our digital presence. This role involves driving organic growth, managing SEO campaigns, and collaborating with cross-functional teams to improve our search engine visibility. The ideal candidate will possess a deep understanding of SEO best practices, technical SEO, and content optimization, with a proven track record of achieving measurable results.
Key Responsibilities:
- Develop and implement comprehensive SEO strategies that drive organic traffic growth, increase search engine rankings, and enhance user experience.
- Conduct in-depth keyword research, competitive analysis, and site audits to identify opportunities for optimization.
- Collaborate with content, web development, and marketing teams to ensure SEO best practices are integrated across all digital channels.
- Lead technical SEO initiatives, including site architecture improvements, page speed optimization, and mobile usability enhancements.
- Monitor and analyze SEO performance metrics, such as organic traffic, conversion rates, and search rankings, and provide regular reporting to stakeholders.
- Stay up-to-date with the latest SEO trends, algorithm changes, and industry best practices.
- Manage relationships with external SEO vendors and agencies to maximize the effectiveness of partnerships.
- Conduct regular A/B testing to optimize on-page elements, such as meta tags, headlines, and content structure.
- Develop and execute link-building strategies to improve domain authority and inbound traffic.
- Mentor and guide junior SEO team members, providing training and development support.
Qualifications:
- 3+ years of experience in SEO, with a minimum of 1 year in a senior or leadership role.
- In-depth knowledge of SEO tools (e.g., Google Analytics, SEMrush, Moz, Ahrefs, Screaming Frog).
- Strong understanding of HTML, CSS, and web development principles as they relate to SEO.
- Proven experience in technical SEO, content strategy, and link-building techniques.
- Excellent analytical skills with the ability to translate complex data into actionable insights.
- Strong project management skills and the ability to work in a fast-paced environment.
- Up-to-date knowledge of search engine algorithms and ranking factors.
Preferred Skills:
- Experience in e-commerce or a highly competitive industry.
- Familiarity with other digital marketing disciplines, such as PPC, content marketing, and social media.
- Certifications in SEO or related fields (e.g., Google Analytics, HubSpot).
Benefits:
- Competitive salary and performance-based bonuses.
- Flexible working hours and remote work options.
- Professional development opportunities and training.
Application Process:
To apply, please submit your resume, cover letter, and a portfolio of successful SEO projects you have led.
