Join us in our mission to make a difference in the lives of seniors and promote a culture of building trust, care and respect.
Responsibilities
· Develop and implement a diverse range of media communications plans to enhance the profile of the Association, and various outreach initiatives
· Ensure Brand directives are carried out effectively to generate high public interest
· Manage media relations including crafting news releases and facilitating media interviews
· Develop new media platforms and assist with corporate website operations
· Establish and maintain relations with external and media partners
· Liaise with internal and external stakeholders to coordinate communication efforts and ensure messaging is consistent
Requirements
· Degree in Mass Communications, Public Relations, Business Management or equivalent
· Minimum 5 years of relevant working experience in public relations, communications, or content production for publications or media management
· Ability to think strategically and provide leadership in shaping the organization's branding & communication strategy.
· Proficiency in utilising digital and social media marketing and video editing tools
· Experience using social media platforms such as Facebook, LinkedIn, TikTok, Instagram, etc effectively
