Job Scopes
Work closely with Senior Designer and the Marketing team to create captivating and visually appealing designs for all marketing materials and visual merchandising operations mainly mass channels.
Duties and Responsibilities
- Conceptualize, design, and create all visual merchandising point-of-sale materials for mass channel retailers.
- Initiate new and innovative VM solutions to optimize the consumer journey for consumers to discover our products and lead to higher conversion to sales.
- Ensure new launches and hero products are highlighted in all mass channel stores and promo displays.
- Communicate effectively with the [Key Account Executive] to manage new store openings’ visual merchandising process.
- Support planogram planning and changes with the [Key Account Executive]
- Execute visual merchandising materials, including window displays, in-store fixtures, in-store assets, product presentations and atriums/pop-ups that showcase the products effectively.
- Liaise with external vendors and contractors to execute all VM activities.
- Collaborate closely with the marketing team to understand brand guidelines, objectives, and marketing campaigns to ensure design consistency and alignment.
- Stay updated on industry trends, competitor activities, and consumer preferences to bring innovative design ideas and concepts to the table.
- Use the latest design software and tools to create high-quality graphics and layouts.
- Work in collaboration with cross-functional teams, including marketing, product development, and operations, to ensure seamless execution of design projects.
- Manage multiple design projects simultaneously while adhering to project timelines and deadlines.
- Collaborate with external vendors, photographers, printers, and other creative professionals to produce high-quality deliverables.
- Continuously evaluate and improve the design process and workflows to enhance efficiency and productivity.
- Ad hoc duties that deemed reasonable by line manager.
Qualifications
- Production / Design / Arts / Marketing background
- 1 – 2 years’ experience in the retail industry will be advantageous
- Design software competency such as Photoshop and Illustrator is a must.
- Understanding of consumer shopper behavior in the mass channel
- Well versed with social media channels - Facebook, Instagram, TikTok, YouTube
- Creative and detail-oriented
- Passionate about beauty
- Strong project management skills
- Proficiency in English and Chinese (both written and spoken)
- Be able to work in a dynamic and fast-paced environment.
- Hardworking and a good team player
