You are responsible for the corporate profile and branding of the hospital. You will be part of the Corporate Communications team to create strong brand awareness of our hospital in line with the Thye Hua Kwan group. You are also responsible to develop and manage internal and external communication to public, staff and media as well as intranet, corporate website and social media platforms.
RESPONSIBILITIES
- Identify and develop strategies and workplan to enhance and strengthen the hospital’s brand
- Align hospital’s branding strategies with THK group
- Own, plan and manage content on official corporate websites, intranet and social media platforms
- Develop and sustain long-standing relationships with company-approved vendors and sourcing out new ones
- Assess vendors’ services offerings, negotiate pricing, and articulate requirement and expectation clearly and effectively
- Ensure information or content shared through internal emails, memos, websites, newsletters, Annual Reports etc. with employees and shareholders, including the board of directors, about company goals, direction and financial status are up to date, accurate, relatable and pertinent
- Manage external communication effectively to build relationship, brand strength and awareness as well as influence opinions with patients, NOK, suppliers & vendors, funders, business partners, Governmental Bodies, community and general public on new service offerings or initiatives
- Oversee media relations and plan media events to ensure favorable and targeted media coverage
- Identify issues that may have a negative impact on the organization and advise on communication plan to manage the situation
- Ensure accurate and timely response to all MP, MOH & AIC letters related to hospital’s service experience
- Compile content and develop corporate publication such as the Annual Reports for submission to Charity Council
- Plan, adopt and manage content on official social media platforms to ensure currency and vibrancy (eg. Facebook, LinkedIn, Instagram, Twitter etc.)
- Plan and collaborate with other departments and vendors to oversee all outreach events and internal celebrative events including but not limited to CNY Celebrations, Deepavali, Hari Raya, Nurses Day, Year-end Staff Appreciation and to support the publicity works for Allied Health Day and Quality Day
- Assess and manage hospital visit requests as well as coordinate the approved visits to ensure delegates leave the hospital with a positive impression
- Plan and manage the department’s budget and work plan
- To vet media reports, covering all healthcare, charity and network security news, prepared by the team on a daily basis
- Develop and update all corporate materials such as stationery, corporate tees, signages, brochures and display materials and ensure that they are readily available
- Assist to organise fundraising events
- Implement donor communications plan
- Assist with management and communications to donors, members and volunteers
- Assist in planning events and other activities
REQUIREMENTS
- Degree in Mass Communications, Marketing, Public Relations or related discipline
- At least 5 years of relevant experience in corporate communications or public relations
- Those with experience in healthcare industry would have an added advantage
- Strong command of English and Mandarin to facilitate writing, presentation and translation work with Mandarin speaking associates
- Experienced in media relations with strong media contacts
- Possess initiative and ability to multi-task and work under pressure and tight deadlines
- Strong in planning and execution of work processes and delivery
- Result oriented, proactive, creative, collaborative, driven and resourceful
- Good interpersonal and communication skills to work well with both internal and external stakeholders
