Position Overview
The Food & Beverage Marketing Manager assist the Executive Assistant Manager of Food and Beverage and Director of Marketing Communications in the implementation of marketing and social media strategies to drive financial objectives and underscore desired positioning of the dining and bar establishments at Capella Singapore.
The Role
- Build an engaging brand persona for Food & Beverage offerings at Capella Singapore to bring compelling programming to the forefront of why guests should visit the resort
- Responsible for developing, deploying and leading resort wide F&B activations and creating actionable insights based on the drivers of markers and consumers
- Foster relationships and work alongside stakeholders to devise and implement F&B partnerships, events, and promotions in line with brand standards to drive business goals
- Support the optimisation of F&B performance and profitability by understanding and analysing the market and factors that drive consumer trends
- Identify opportunities for growth and narratives to promote F&B offerings
- Support the Marketing Communications department in the creation of internal and external promotional assets for F&B centric campaigns such as vetting of menus, assisting with the planning and execution of photoshoots and social media content creation, etc
- Collaborate with other departments such as Culinary, Operations, and Finance divisions for campaign delivery and project implementation.
- Generate F&B marketing and campaign reports, consumer and market insights presentations
- Responsible for consumer outreach to increase reach and engagement for F&B marketing efforts
Talent Profile
- Bachelor in Business / Marketing
- 3 to 5 years in Food & Beverage Marketing
- Prior experience in the hospitality, travel or luxury lifestyle or Food & Beverage industry
- Demonstrate strategic acumen and a passion for F&B and our brand vision
- Proven track record operating full funnel marketing strategies
- Strong analytical skills with the ability to translate data into actionable insights that support with strategic decision-making to drive business impact
- Curious and creative, with a commitment to delivering memorable dining experiences
